In short; You are hiring us (REACHRIGHT Studios LLC) to manage your Google Ad Grant Account for the price of $297/month as outlined below.
REACHRIGHT will provide:
1) Custom Campaign Set-Up
The set-up phase of your campaign includes optimizing your Google AdWords account and taking a look at your current settings and goals. This part of the campaign will cover:
⦁ Creating a campaign
⦁ Location-based targeting
⦁ Setup of correct device types for your campaign
⦁ Understanding of overall market strategy, client goals, and market research
2) Keyword Research
In the keyword research phase, we’ll conduct a competitive analysis of 2-3 major competitors’ keywords to see which keywords your competitors are using successfully. This phase includes:
⦁ Breaking keywords into relevant ad groups that Google uses to increase quality scores
⦁ Inserting negative keywords as needed for terms that would not be valuable
Successfully implementing the keyword research phase will result in higher quality scores and more relevant traffic. We take these steps to meet Google’s recommended set-up requirements and industry standards.
3) Ad Design
To create your ads, we’ll pair keywords in the headline with emotional calls-to-action in the body of the text. The ad design phase includes:
⦁ Inserting dynamic keywords where applicable
⦁ Featuring text from the destination page
⦁ Rotating between multiple ads in each ad group
These techniques will increase your quality score and improve your visitors’ user experience. This phase also allows us to improve your return on investment by allowing Google to display the most relevant ads in your campaign.
4) Monthly Campaign Management
Split-testing ads are a great way to optimize a campaign. After collecting a few weeks of data, analytics allow us to effectively narrow out keywords, ads, and ad groups that convert fewer visitors than others. Continually optimizing your campaign by testing ads and keywords, analyzing results, and refining the keywords and ads allows us to continuously improve your campaign, driving more traffic to your site.
Monthly, we’ll also deliver:
⦁ Evaluation of ongoing goals and account snapshot
⦁ Weekly account monitoring and optimization
⦁ Adding a new Ad Group with a minimum of 3 new ads
⦁ Adding a minimum of 15 new keywords
Client Agrees to:
1) Google Ad-Words Account & Ad Spend
Create an advertising account and add an administrator from the organization to link to the account. The ad account and the grant remain the property of the Client. The Client will not add their billing information to their Google Grant account. REACHRIGHT will not be held responsible for any billing as a result of doing so.
In order to allow enough time for the campaign to begin seeing results, we strongly recommend a minimum of 12 months of service. While this is our recommendation, the services provided can be canceled by either party with 30-days’ notice. This agreement (and billing) starts immediately. No refunds will be given for partial months of service. In the event of cancellation, you will still have access to your Google Ads account, but the campaign built by REACHRIGHT will be removed. In order to remain eligible for the grant, you will need to rebuild a campaign that meets all of Google’s compliance requirements. Should you choose to have REACHRIGHT manage your account again after cancellation, a $400 reactivation fee will be assessed.
If we do not secure your Google Grant within 90 days of entering this agreement, we will refund any payments made for Grant Management Services, upon your request.
The Client agrees to pay the amounts listed below for the services offered. Direct payment will be charged each month on the same day this agreement was initiated. In the event that collection assistance is necessary REACHRIGHT will be entitled to all collection costs. The management fee is based on a total monthly budget target and is not calculated on actual ad spend.
4) Services Cost
$297 – Monthly Campaign Optimization & Management.
Indemnity & Hold Harmless
The Client agrees to indemnify, defend and hold REACHRIGHT and its agents harmless from any liability, loss, claim, and expense, including attorney’s fees and expenses that may be incurred as a result of this agreement. REACHRIGHT assumes no liability and shall not be responsible for any errors or omissions with respect to its services, whether such damages arise in contract, negligence, tort, under statute, in equity, at law, or otherwise.