# REACHRIGHT

> REACHRIGHT is a church marketing agency founded in 2016 by pastors Thomas Costello and Ian Hyatt. The company provides web design, local SEO, Google Ad Grant management, and social media management exclusively for churches. REACHRIGHT has served 800+ churches and managed $14.24 million in Google Ad Grants.

REACHRIGHT is based in Round Rock, Texas. The agency was built by pastors who saw great churches that nobody could find online — outdated websites turning visitors away, free grant money unclaimed, and zero local search visibility. Every service is designed to help churches reach more people in their communities.

- Website: https://reachrightstudios.com
- Phone: (608) 561-2777
- Email: info@reachrightstudios.com
- Address: 200 University Blvd. Ste 225 #217, Round Rock, TX 78665
- Founded: 2016
- Client retention: 89%
- Churches served: 800+
- Google Grants managed: $14.24 million

## About REACHRIGHT

### The Story

Thomas Costello and Ian Hyatt — both pastors — kept seeing the same problem: great churches that nobody could find online. Faithful congregations doing real ministry, invisible on Google. Outdated websites turning visitors away before they ever walked through the doors. Free grant money sitting on the table unclaimed.

So in 2016, they built an agency with churches at the center. Not a generalist shop that "also does churches." 800+ churches, $14.24 million in Google Ad Grants managed, and a team that speaks your language because they have lived your world.

### Mission

Every church deserves to be found online by the people who need it most. REACHRIGHT makes that happen.

### Key Metrics

- 800+ Churches Served
- $14.24M Google Grants Managed
- 10+ Years Serving Churches
- 89% Client Retention Rate
- Team of 22

### Timeline

- 2016: Thomas and Ian launch REACHRIGHT from a small office in Madison, Wisconsin. Two pastors, one mission.
- 2018: Magen joins the team. Google Grant management goes live — churches start getting $10K/mo in free ads.
- 2020: 200+ churches served across 30+ states. The pandemic proves digital is not optional anymore.
- 2022: $5M milestone in Google Grants managed.
- 2024: Sermon video clips become part of REACHRIGHT's services (now included in social media management). Total client roster across all services passes 600 churches (not a count of Ad Grants managed).
- 2026: 800+ churches. $14.24M in Google Grants managed.

### Team

Thomas Costello — Founder and Brand Warrior. Started REACHRIGHT in 2016 while pastoring in Madison, Wisconsin. 20+ years in ministry — church planter, associate pastor, senior pastor — across California, Texas, Wisconsin, and Hawaii. Lives in Honolulu with his wife and three kids.

Ian Hyatt — Lead Sales and Conversation Architect. Co-founded REACHRIGHT with Thomas in 2016. Pastoral background meets sales consulting, management, and business development. The guy churches talk to first. Austin, Texas native.

Magen Hyatt — Project Manager and Customer Wow Expert. On the team since 2018. Runs Google Grant accounts and local SEO campaigns daily. Certified Google Ad Specialist who keeps grants compliant and performing. Austin, TX area.

Jay Genin — Lead Designer and Pixel Ninja. Graphic design, video, and web — plus a Biblical Studies degree. Senior pastor in Madison, Wisconsin since 2015. Designs with ministry in mind.

The extended team includes designers, SEO specialists, grant managers, video editors, and strategists, for a team of 22.

### Core Values

1. Jesus First — This is not just a business. REACHRIGHT serves churches because the team believes in the mission — and it shapes every decision.
2. Extreme Ownership — Your results are our responsibility. Something is not working? We fix it.
3. Authentic Expertise — Churches are our specialty and our passion. 800+ churches. 10+ years. That focus makes the difference.
4. Serve Well — Your church wins, we win. We pick up the phone, we respond fast, and we treat your ministry like it matters.
5. Results Count — Gut feelings do not grow churches online. Data does. We track what works, cut what does not, and show you the numbers every month.
6. Tenacious Curiosity — Google changes. Algorithms shift. We stay ahead because we never stop learning, testing, and improving.

## Church Web Design

URL: https://reachrightstudios.com/services/web-design/

Modern, mobile-first church websites designed to convert online visitors into Sunday morning guests. Starting at $97 per month.

### What Is Included

- Custom responsive design — mobile-first because 70%+ of visitors are on phones
- Online giving integration — Tithe.ly, Pushpay, Planning Center, give in 3 taps
- Sermon archives — searchable library with audio, video, and notes
- Events and registration — sign-ups for services, small groups, VBS, and special events
- "I'm New" visitor pathway — clear path from curious to committed
- Hosting, security, and speed — SSL, daily backups, 99.9% uptime, under 2 seconds mobile load
- WordPress-based so clients can edit their own content
- Staff and leadership pages
- Small group finder
- Content migration from previous site
- Google Analytics and SEO setup
- Blog and church news section
- Photo and media galleries
- Contact and connection forms
- Live stream integration
- Social media integration
- Training and ongoing support
- Unlimited updates: edit your site yourself, anytime

### Pricing

- Monthly: $97/month
- Setup fee: $2,000 (waived with 12-month commitment)
- Tailored themes launch in 1-2 weeks
- Custom builds take 8-12 weeks

### Church Website Themes

REACHRIGHT offers 6 professionally designed church website themes, each mobile-first and fully customizable:

1. Edwards — Bold and contemporary. Clean lines, strong typography, and vibrant imagery. Modern and bold.
2. Hayford — Warm and inviting. Soft colors, welcoming layouts, and people-forward design. Warm and welcoming.
3. Graham — Classic and trustworthy. Timeless design with structured layouts. Classic and structured.
4. Spurgeon — Content-rich and sermon-focused. Built around teaching and discipleship. Content and teaching.
5. Tozer — Minimal and contemplative. White space, subtle animations, focused layouts. Minimal and focused.
6. Lewis — Creative and expressive. Full-bleed imagery, dynamic sections, story-driven layouts. Creative and visual.

### Web Design Results

- YWAM Madison saw a 113% increase in applications after launching their new REACHRIGHT website.
- Laura Hawkings, Christ Our Shepherd Church: "New visitors and members have let us know that the website was a significant reason they decided to give us a try."
- Sam Kramer, Harvest Liberty Lake Church: "The website paid for itself in the first month."

## Local SEO for Churches

URL: https://reachrightstudios.com/services/local-seo/

Local search optimization to help churches dominate "churches near me" searches. $297 per month.

### Why Local SEO Matters for Churches

- 46% of all Google searches are local
- 76% of local searches visit a place within 24 hours
- The #1 result gets 27.6% of all clicks
- 93% of people never scroll past the Google Map Pack

### The 3-Signal System

Signal 1: Google Business Profile — photos, categories, posts, Q&A, fully managed.
Signal 2: Citations — 25+ directories with consistent name, address, and phone number.
Signal 3: Reviews — quantity, quality, recency, and response rate.

### What Is Included at $297 per Month

- Google Business Profile optimization — categories, photos, posts, Q&A
- 25+ directory citations — built, verified, and maintained across every major platform
- Review strategy coaching — templates, timing, and follow-up sequences
- "Near me" keyword targeting — high-intent local searches
- AI search visibility tracking — whether AI assistants name your church
- Monthly performance reports — rankings, traffic, and growth
- Local search analysis
- Ongoing profile management
- Dedicated SEO specialist

### Pricing

- Monthly: $297/month
- Setup fee: $1,500 (waived with 12-month commitment)
- Results typically visible in 60-90 days
- Significant ranking improvements around month 3-4

### Local SEO Results

- Harvest Liberty Lake Church, a brand-new church plant, became the #1 search result for churches in their town within 6 months.
- One client church went from about 5 new visitors a month to nearly 30 new visitors in three weeks.
- Terry Kreuger, Redemption City Church: "We are consistently seeing first-time guests on Sundays who found us online."

## Google Ad Grant Management

URL: https://reachrightstudios.com/services/google-grant/

Google offers qualifying churches $10,000 per month in free Google Ads ($120,000 per year). REACHRIGHT handles the application, builds the campaigns, and keeps churches compliant. $397 per month.

### Key Stats

- $10,000 per month in free ads
- 300+ churches already using this through REACHRIGHT
- $14.24 million in grant money managed

### Eligibility Requirements

- 501(c)(3) tax-exempt status (most US churches already qualify)
- A working website with real content
- HTTPS security on the website
- Agreement to Google's terms (no product sales, no misleading content)

### What Is Included at $397 per Month

- Grant application and enrollment — Google for Nonprofits, domain verification, account activation.
- Custom campaign strategy — certified specialists targeting community searches
- Ad copy that sounds like the church — warm, inviting ads reflecting church voice
- Compliance monitoring — daily monitoring, 98% compliance rate
- Monthly reporting — clicks, visits, search terms, conversions
- Ongoing optimization — weekly campaign improvements

### Pricing

- Monthly: $397/month
- Setup fee: $2,000 (waived with 12-month commitment)
- No ad costs ever — Google pays for the ads
- Ads can go live within a week of approval

### Google Ad Grant Results

- St. John Church: $26,000+ in free ads deployed, 4,000+ new website visitors, #1 result for Lutheran Churches in their area.
- Michelle Rux's church: 46,982 more people saw their ads, 2,727 more clicks, $7,471 more in grant money used, 946 more conversions.
- Johnny Ray, Grace Place Church of God in Christ: "The Google Grant alone changed everything for us."

## Church Social Media Management

URL: https://reachrightstudios.com/services/social-media-management/

REACHRIGHT runs a church's Facebook and Instagram end to end — sermon video clips, branded graphics, carousels, captions, and a monthly content calendar. Starting at $497 per month.

### What Every Tier Includes

- 9:16 vertical sermon clips optimized for Reels, Stories, and Shorts
- Animated caption overlays (most social video is watched without sound)
- Church logo and brand colors on every asset
- Facebook and Instagram publishing
- A monthly content calendar planned in advance

### Pricing

| Tier | Posts per Week | Monthly Price | What Is Included |
|------|----------------|---------------|------------------|
| Starter | 4 | $497/month | 3 graphics + 1 carousel weekly, Facebook + Instagram, monthly content calendar |
| Plus (most popular) | 6 | $797/month | 1 short video + 1 carousel + 4 graphics weekly, calendar + monthly report |
| Premium | 7 | $997/month | 2 short videos + 1 carousel + 4 graphics weekly, calendar + monthly report + quarterly strategy call |

Setup fee: $2,000, waived with a 12-month commitment. 12-month initial term, month-to-month after the first year.

### Add-Ons

- TikTok or YouTube Shorts distribution: $100/month each
- Comment monitoring: $200/month
- YouTube long-form uploads: $300/month

## Pricing Overview

URL: https://reachrightstudios.com/pricing/

### Individual Services

| Service | Monthly Price | Setup Fee |
|---------|-------------|-----------|
| Church Web Design | $97/month | $2,000 (waived with 12-mo commitment) |
| Local SEO | $297/month | $1,500 (waived with 12-mo commitment) |
| Google Ad Grant | $397/month | $2,000 (waived with 12-mo commitment) |
| Social Media Management | $497-$997/month | $2,000 (waived with 12-mo commitment) |

Local SEO additional campuses are $250/month each.

### Bundle Packages

| Bundle | Monthly Price | What Is Included |
|--------|-------------|-----------------|
| Website + Local SEO | $397/month | Church Web Design + Local SEO |
| Website + Google Ad Grant | $497/month | Church Web Design + Google Ad Grant Management |
| Local SEO + Google Ad Grant | $697/month | Local SEO + Google Ad Grant Management |
| Website + Local SEO + Google Ad Grant (most popular) | $797/month | Church Web Design + Local SEO + Google Ad Grant Management |
| Custom Bundle | Contact for pricing | Any combination of services with custom scope |

Setup fees are waived with a 12-month commitment on most services. Payment methods include credit cards, ACH bank transfers, and invoices.

## Case Studies and Results

URL: https://reachrightstudios.com/results/

### St. John Church — Google Ad Grant + Local SEO

$0 in ads to $26K+ free — and the #1 spot on Google.

| Metric | Before | After |
|--------|--------|-------|
| Google Ad Spend | $0 | $26,000+ |
| New Website Visitors | Minimal | 4,000+ |
| Listing Citations | 0 | 150+ |
| Local Search Ranking | Not ranked | #1 Lutheran Church in area |

Mark Wuggazer, St. John Church: "Thanks to their work, we have been able to maximize our Google Grant and invest over $26,000 in Google Ads, which has driven over 4,000 new visitors to our website. We now rank in the top 15 for our city and are the #1 result for Lutheran Churches in our area."

### YWAM Madison — Web Design

New website launched. Applications doubled in 30 days.

| Metric | Before | After |
|--------|--------|-------|
| Total Applications (one month) | ~21 | 45 |
| Entry-Level Applications | ~15 | 32 |
| Increase | — | 113% |

Paul Allen, YWAM Madison: "We have seen a pretty dramatic rise in applications since the new website launched. In just under a month, we have received 32 applications for our entry level programs and 45 apps total. This is a 113% increase compared to the same period of time last year."

### Harvest Liberty Lake Church — Local SEO + Web Design

A brand-new church became the #1 search result in town.

| Metric | Before | After |
|--------|--------|-------|
| Search Ranking for Churches in Town | Unranked (new church) | #1 result |
| Visitors from Google | None | Growing month over month |

Sam Kramer: "We are a new church and have been meeting for 10 months for public services. Within 6 months we have been consistently the number one search result for churches in our town and we are beginning to get visitors that found us on Google!"

### Additional Testimonials

- Blake Adams, Freedom House Church: "Working with REACHRIGHT was one of the best decisions we have made in our rebranding and marketing campaign. They truly have a heart to help the local church."
- Terry Kreuger, Redemption City Church: "We are consistently seeing first-time guests on Sundays, and when we ask how they found us, the response is almost always that they found us online."
- Rick Wood, Pursuit Christian Fellowship: "The team was EXCELLENT. They communicated well, their response was very timely, and they always provided the information needed."
- Josh Smith, Arroyo Church: "People tell us every week they found us online."
- Chris Binion, Encounter Church: "We saw new visitors within the first two weeks."
- Charlie Caraway, Active Faith Ministries: "Our online giving went up after the new site launched."

## Free Tools

### Church Marketing Review

URL: https://reachrightstudios.com/tools/marketing-review/

A free, hand-built strategy review where a real person scores your church across 10 areas: branding, web design, media, local SEO, social presence, online ads, outward focus, and more. A REACHRIGHT consultant walks you through the custom strategy presentation on a live call, as soon as the next day if you book right away. Free with no obligation.

### Churches Near Me Test

URL: https://reachrightstudios.com/tools/churches-near-me-test/

Free visibility test showing whether your church appears when people in your area search "churches near me." Returns a visibility score, how your church compares to nearby churches, and a ranked list of highest-impact fixes.

### Google Ad Grant Eligibility Checker

URL: https://reachrightstudios.com/tools/grant-eligibility-checker/

Free tool to check if your church qualifies for $10,000 per month in free Google Ads. Asks about organization type, 501(c)(3) status, and website requirements.

### Church Salary Calculator

URL: https://reachrightstudios.com/tools/church-salary-calculator/

Free compensation benchmark tool for church staff. Covers Senior Pastor, Youth Pastor, Worship Leader, Executive Pastor, Children's Director, and Admin roles. Enter church size and region to see salary ranges, housing allowance estimates, and total compensation. Built on survey data from churches nationwide.

### Pastor Housing Allowance Calculator

URL: https://reachrightstudios.com/tools/housing-allowance-calculator/

Free tool to calculate eligible housing expenses and estimated yearly housing allowance for clergy. Covers rent or mortgage, utilities, internet and phone, insurance, property taxes, furnishings, repairs, maintenance, and landscaping. Housing allowance cannot exceed the lesser of: amount designated by the church, actual housing expenses, or fair market rental value furnished plus utilities.

## Free Resources

### 2027 Church Social Media Calendar

URL: https://reachrightstudios.com/resources/social-media-calendar/

A free 58-page PDF for 2027 built around the church year: six seasons with week-by-week runways, twelve printable month calendars, Easter and Christmas Eve campaign kits, 108 ready-to-post captions, hashtag sets, and a 365-day spreadsheet for your scheduler.

### 4 Emails Every Church Should Send Donors

URL: https://reachrightstudios.com/resources/donor-thank-you-emails/

A free 16-page PDF of the four thank-you emails a pastor sends donors: after a first gift, a first recurring gift (two versions), a gift after a year away, and a large gift. They are the real emails Thomas Costello sends as executive pastor at New Hope Hawaii Kai, a church of about 300 in Honolulu, with local details swapped for brackets. None of them mention the amount or ask for anything. Also inside: James 2 guardrails against favoritism, a Monday routine that runs on one giving report and your own inbox, what to say when donors reply, and a checklist before you hit send.

### Visitor Follow-Up Email and Text Templates

URL: https://reachrightstudios.com/resources/visitor-follow-up-templates/

Six copy-and-paste follow-up messages for first-time church guests, mapped across the first nine days after a visit: 2 texts, 3 emails, and a handwritten card. Gary McIntosh's research in Beyond the First Visit found that growing churches keep 25 to 30 percent of first-time guests, and declining churches keep 5 to 8 percent.

### Church Social Media Scorecard

URL: https://reachrightstudios.com/resources/social-media-scorecard/

A free Google Sheet with Sample, Monthly, and Weekly tabs for tracking a church's social media each month: reach and followers gained on Instagram, Facebook, and TikTok, and views, watch time, and subscribers gained on YouTube.

## Church Plant Scholarship

URL: https://reachrightstudios.com/church-plant/

Discounted web design, Local SEO, and Google Ad Grant management for new church plants. Designed for churches that are just getting started and need a strong online presence from day one without full pricing.

## Content and Thought Leadership

### Blog

URL: https://reachrightstudios.com/blog/

470+ free articles covering church web design, local SEO, social media strategy, Google Ads, ministry leadership, church growth, volunteer management, online giving, live streaming, and more.

### Podcast

URL: https://reachrightstudios.com/podcast/

The REACHRIGHT Podcast is a weekly show covering church marketing strategies, digital outreach tactics, and ministry growth. Available on all major podcast platforms.

## Frequently Asked Questions

### How much does this cost?

Church websites start at $97 per month. Local SEO starts at $297 per month. Google Ad Grant management starts at $397 per month. Social media management starts at $497 per month. Setup fees are waived with a 12-month commitment on most services. Many churches offset costs entirely through the Google Ad Grant ($10,000 per month in free advertising).

### We are a small church. Is this for us?

Yes. REACHRIGHT works with churches of every size, from 50 members to 5,000+. Smaller churches often see the most dramatic growth because there is so much untapped potential. Digital marketing levels the playing field.

### Do we really qualify for $10,000 per month in free Google Ads?

Most registered 501(c)(3) churches and nonprofits qualify for the Google Ad Grant. REACHRIGHT handles the entire application process and ongoing campaign management.

### How long until we see results?

Most churches see measurable improvements within 60-90 days. Tailored websites can be ready in 1-2 weeks, while custom websites take 8-12 weeks. SEO results typically become significant around month 3-4. Google Ad Grant campaigns can start driving traffic within a week of approval.

### What if we are not happy with the results?

REACHRIGHT stands behind its work. If results are not meeting expectations, the team works to fix it. The 89% client retention rate indicates most churches stay long-term because it works.

### Do we need any technical knowledge?

No. REACHRIGHT handles everything technical — design, development, SEO, ad campaigns, and video production. All the church needs to provide is its vision and sermon recordings.

## Contact

- Book a free 30-minute strategy call: https://reachrightstudios.com/book-a-call
- General contact: https://reachrightstudios.com/contact
- Phone: (608) 561-2777
- Email: info@reachrightstudios.com
- Address: 200 University Blvd. Ste 225 #217, Round Rock, TX 78665