The Powder Room is a beauty and hair salon serving the greater Santa Rosa California area. DeeAnna wanted to rebrand and get their name out there and by using our custom design services, they were more than ecstatic with the outcome!
REACHRIGHT does business websites too!
As most of our website business is drawn from the church market, we do have a few clients in the business market. Our team is well versed in overall website trends and markets that we can help design a website that will help you gain website traffic. We do help with content ideas to keep your site current and not text heavy.
The Powder Room had a previous website and business was growing for them. They are a top bridal salon in their area so getting a better website with amazing photography was only going to help them gain more traffic. DeeAnna wanted their website to have some great color appeal that matched their salon personality and style. The vivid colors and use of high-quality photos helped bring that look home.
Getting your website visitors involved in your site:
Getting people TO your website is one goal, but getting them to trust your business and either purchase from you or contact you is another. Having ‘calls to action’ in different places on your website is a way to engage with your potential customer. Having them fill out a contact form or a questionnaire can be a way to collect their information to keep in touch and follow up with them. The Powder Room has different calls to action throughout the site: Contact forms, Online Booking, and a quote generator. DeeAnna mentioned how so many of the calls and requests they get are for estimates for bridal services. We designed a custom price generator where the website user can choose the different bridal package options, the wedding location, bridal party additions and more. The estimator is then emailed to the client as well as the salon so that they can follow up with the website user. This was an amazing plugin for their business that will save the salon time by answering basic price questions online; gain more potential client contact information and since the form is customizable, they can update this as they need to with different fields and info.
With this specific business website – a salon and bridal specialist, we needed to really highlight their expertise and what better way to do so than with a portfolio. The salon can add and remove images at any time and they are laid out beautifully in this portfolio. This grid has many features as well that can be tailored to each website’s needs. The quality of the images is a large part in how a photo gallery comes together. Showing off your product or work can make or break your website goal.
Thank you so much to REACHRIGHT for helping us build the website of our dreams! We are two girls that do hair and make up and know zero about computers, we really needed direction and help when it came to building our website. I can’t express enough gratitude to everyone at REACHRIGHT for helping convert or weird words to describe our needs and vision into reality. Our new website now reflects how we want our business to be recognized!! Thank you Thomas, Mellissa and Magen for all your time, patience and hard-work!
-DeeAnna Reese, Owner & Artist
Having a business brand is important for you and your clientele. You want them to remember you and what you are offering as well as having a visual presence. Having a catchy, clean and trendy logo is a good start. Logos are intended to make a statement about who you are. The colors you chose and the simplicity of it can make a great impression. The Powder Room’s logo is just that: bright, with simple, sleek fonts really stands out. We used a lot of the variations of the colors in their logo all around the website. It was important for DeeAnna to see the salon’s style portrayed on the site. The bright pinks are all over the inside of the salon so she wanted those incorporated to add that extra pop.
Our team had a fun time working on this website since we were able to use such bright colors and fun fonts and DeeAnna and her team are a great group of women. We were happy to help her with the website side of her business and hope to know that this is helping them grow and reach more clients in their area.
See how REACHRIGHT can do the same for your business by letting us design a custom site for you! Click here for more information.