How To Use Facebook To Expand Your Church’s Reach

You may already know that Facebook is useful for churches, but do you really know how to use Facebook to expand your church’s reach? At first, it might seem overwhelming. When should you post? What should you say? How do you create ads and are they even effective? Facebook is complex, but when you know how to use it right, it’s a highly effective way for churches to not only engage with their current members, but reach people worldwide. Increase Engagement With Facebook Groups While you should have your own Facebook page, a great addition to that is a Facebook …

The Best Social Media Platforms For Your Church

Whether you love it or hate it, social media is a great tool for bringing people together, including your church members. Social media platforms let your church connect with members 24/7 and meet new people, who could eventually become new members. The key is using the right platforms. While there are numerous social networks, many of which you’ve probably never heard of, a choice few have thriving communities and are ideal for getting your church noticed online. Facebook Facebook shouldn’t come as a surprise. According to a 2018 Pew Research Center survey, 68% of adults in the US say Facebook …

How To Harness The Power Of Facebook Groups

How To Harness The Power Of Facebook Groups

Facebook groups are the perfect way for people to come together over shared interests, including their faith. If your church doesn’t already have a Facebook group, what are you waiting for? By harnessing the power of this highly effective Facebook tool, you not only engage your current members, but draw more in. Think of your own group as a way for everyone to talk about their faith and share their stories 24/7. It’s a great compliment to any church website. Understanding Facebook Groups Before you start harnessing their power, it’s important to have a little bit of background on Facebook …

How-Much-Should-I-Spend-On-Facebook-Advertising

How Much Should I Spend On Facebook Advertising?

Marketing your church isn’t quite as easy as traditional word of mouth anymore, but you still have to drive growth somehow. Modern word of mouth involves getting your church noticed online. This is where Facebook advertising can help. Despite the fear that marketing on social media is too expensive, even small churches with minimal budgets can benefit from Facebook ads. Thanks to targeted ads, your money goes to reaching the right audience. Create A Marketing Budget Before you decide how much to spend on Facebook advertising, create a set marketing budget. No matter how much you want to reach the …

When Facebook Gets All Nasty About Your Church

When Facebook Gets All Nasty About Your Church

Facebook was created as a way to socialize with friends and family, but sometimes it turns into a place filled with negativity and bullying. This doesn’t mean the social network isn’t a great place for your church members to connect and to connect with potential members too. You just have to be prepared for the nastiness. Creating a strategy now will help your church handle the worst Facebook has to offer. Don’t let a few naysayers stop your church from enjoying socializing online. Understand What Facebook Offers Your first step is to understand your options for managing your church’s Facebook …

5 Social Media Mistakes That Are Hurting Your Church

Social media is one of the best ways to reach new members and engage current members, especially younger ones. However, social media mistakes could turn this highly effective tool against your church. The last thing you want is to drive people away. Luckily, these common mistakes are easy to avoid. With a little planning, Facebook, Twitter, and all the others could become your church’s online community. 1. Posting And Forgetting The top reason people use social media is to stay in contact with friends. When members and potential members find your church on social media, they expect to experience some …

Church Facebook Reach

INFOGRAPHIC: How To Improve Your Church’s Facebook Reach

Have you noticed a change in the number of people you are reaching when your church posts on Facebook?  Facebook has made it clear that organizations, including churches should expect that at some point their organic reach will hit zero. Facebook is becoming a pay to play environment for churches, but that’s not to say you can’t still reach people organically. Here are some strategies your church can use to make sure your posts are seen by a high percentage of those who like your page. Infographic Courtesy of QuickSprout Facebook Twitter Google+ Pinterest LinkedIn