Managing your church’s Google AdWords grant might seem impossible at first. After all, how are you suddenly supposed to spend $10,000 per month on effective ads? The good thing is it’s not that difficult. While it does take some getting used to at first, it’s more about knowing your target audience than anything else. The best thing to do is sit down and carefully create a strategy to start with. Change it as needed as you learn more about what does and doesn’t work. 1. Use Geo-Targeting Step one is to always use geo-targeting. In fact, geo-targeting is a requirement …

As you may have already realized, marketing your church isn’t cheap. In fact, it could easily eat away at your budget, leaving little left behind for ministry. However, Google works to help support nonprofits in their marketing efforts. Through the Google nonprofits grant, you could be eligible for $10,000 in free AdWords credits every month. It’s important to note that not all nonprofits and churches are eligible. If you’re not sure, see if you meet the requirements below and then apply. Google For Nonprofits Program Before you’re eligible for the Google nonprofits grant, you have to apply for the Google …