Who Visits Your Church Website?

The answer might seem incredibly obvious, but stop and think about it carefully for a just a moment. Who really does visit your church website? If you’re not seeing much engagement, online donations or an increase in members, your site might not be attracting the right audience. The key is to build your site’s content so it attracts visitors who are a good match for your church. Don’t worry if you’re not reaching the right people just yet. With a few tweaks and a little research, you’ll help the right people find your church’s website. Identify Your Target Audience The …

Why Your Site Should Focus On The Visitor And Not The Church

Why Your Site Should Focus On The Visitor And Not The Church

Church websites often make one common mistake – focusing more on the church than the visitors. While it might seem like your site should be more about marketing, the opposite is actually true. Your site should be welcoming versus advertorial. When done right, putting the focus on the visitor makes your church’s site far more engaging. Not only will it appeal to members, but to the unchurched as well. Example Experience When a visitor finds your church’s website, they’re not just looking for basic information, such as an address and service times. They also want to get a feel for …