Instagram is the fastest growing social media platform in the world. It is growing five times faster than any other social network. Is your church using it?
You should be.
By now you know that your church needs to be using social media. You have an hour with your church family on Sunday mornings. Social media gives you access to your church for the other 167 hours each week.
Most churches today are using Facebook, the world’s largest social network. Most of your church family is on there, and your church should be using it to grow.
If I was only going to use one social network for my church, I would use Facebook.
The second social network your church should be using is Instagram.
3 Reasons You Need To Use Instagram For Churches
Instagram reaches a younger audience.
Instagram reaches a younger audience than Facebook.
With 55% of young adults using Instagram, this is the network we need to be on if we want to reach millennials.
Recently I had a conversation with a 19-year-old who explained to me that Facebook was something for older people. She and her friends rarely use anything but Instagram.
If we want to reach young people with the Gospel, we need to be where they are.
Instagram reaches people visually.
When other large social networks were built, they primarily offered text updates. Instagram focuses on visual updates.
If you are like me, you have become tired of the constant political conversations on other social networks.
With Instagram, each post requires a photo or video. This has made the content much more personal and less political.
This keeps Instagram fun. Your church needs to be where the fun is.
Instagram reaches the nations.
Instagram has an international user base. As young people come to the United States, chances are they are on Instagram.
We aim to take the Gospel to the ends of the earth. Instagram is bringing the nations to us.
25 Stats You Need To Know About Instagram For Churches