Why You Should Think Of Your Church As A Brand

Why You Should Think Of Your Church As A Brand

Most church leaders don’t want to think of their church as a brand. It creates this negative view of treating the church as a business that’s only focused on boosting sales and overall revenue. However, branding is about much more than that. Yes, major brands do want to boost sales, but they also want to build customer loyalty. Churches want the same thing – loyal members who come back on a regular basis. Through branding, churches are able to keep current members and steadily build membership. Build Trust With Potential Visitors Sadly, many people have had bad experiences with churches. …

Get Your Church Wide Events On Facebook

Get Your Church Wide Events On Facebook

How often have you heard someone in your community say they wish they had known about a church event? Sadly, many churches work long hours to put together events for their members and the unchurched. But, they don’t put those events on Facebook. Simply adding church wide events to Facebook could boost awareness and attendance. After all, it’s the biggest social network in the world. Why not use it to help your church? Take Advantage Of Facebook Events According to Facebook, 35 million users view a public event every day on the site. While you probably won’t get 35 million …

When Facebook Gets All Nasty About Your Church

When Facebook Gets All Nasty About Your Church

Facebook was created as a way to socialize with friends and family, but sometimes it turns into a place filled with negativity and bullying. This doesn’t mean the social network isn’t a great place for your church members to connect and to connect with potential members too. You just have to be prepared for the nastiness. Creating a strategy now will help your church handle the worst Facebook has to offer. Don’t let a few naysayers stop your church from enjoying socializing online. Understand What Facebook Offers Your first step is to understand your options for managing your church’s Facebook …

5 Social Media Mistakes That Are Hurting Your Church

Social media is one of the best ways to reach new members and engage current members, especially younger ones. However, social media mistakes could turn this highly effective tool against your church. The last thing you want is to drive people away. Luckily, these common mistakes are easy to avoid. With a little planning, Facebook, Twitter, and all the others could become your church’s online community. 1. Posting And Forgetting The top reason people use social media is to stay in contact with friends. When members and potential members find your church on social media, they expect to experience some …

The Ultimate Online Technology Strategy For Smaller Churches

Smaller churches are sometimes reluctant to embrace technology and take their churches online. However, having an online technology strategy helps boost member engagement and new church visitors. Odds are, at least part of your church family uses social media and mobile devices often. This means that part of your potential visitors are online too. Connect on a wider scale by getting your church online. It’s easier than you might think and the rewards are well worth the effort. Keep Consistent Branding One thing to always remember throughout your online technology strategy is to keep consistent branding. From having the same …

8 Tips To Using Social Media To Build Your Church Online

A website isn’t the only way to build your church online. There’s also the ever important social media. Whether you love it or hate, you can’t deny how popular it is, especially with millennials. If you want to reach existing church members and gain new members, social media is a powerful tool. To make the most of it, you have to be active. Think of social media as a way to have conversations with anyone and everyone all at one time. 1. Interact During Peak Times One of the benefits of using social media to build your church online is …

instagram for churches header

Infographic: 25 Stats You Need To Know About Instagram For Churches

Instagram is the fastest growing social media platform in the world. It is growing five times faster than any other social network. Is your church using it? You should be. By now you know that your church needs to be using social media. You have an hour with your church family on Sunday mornings. Social media gives you access to your church for the other 167 hours each week. Most churches today are using Facebook, the world’s largest social network. Most of your church family is on there, and your church should be using it to grow.  If I was …

7 Ways Leaders Can Blow Their Influence On Social Media

7 Ways Leaders Can Blow Their Influence On Social Media

Whether you love it or hate it, social media isn’t going anywhere, but when church leaders embrace it, it’s a powerful tool for reaching members and non-members. As you post, you build influence on social media that helps others see you as a respected authority and someone they can trust. All it takes is one wrong post to suddenly blow that influence. You could ruin how your entire church family sees you and even hurt the church’s chance for new members. Luckily, it’s easier than you might think to avoid these costly mistakes. 1. Posting When Angry With 71% of …

Church Facebook Reach

INFOGRAPHIC: How To Improve Your Church’s Facebook Reach

Have you noticed a change in the number of people you are reaching when your church posts on Facebook?  Facebook has made it clear that organizations, including churches should expect that at some point their organic reach will hit zero. Facebook is becoming a pay to play environment for churches, but that’s not to say you can’t still reach people organically. Here are some strategies your church can use to make sure your posts are seen by a high percentage of those who like your page. Infographic Courtesy of QuickSprout Facebook Twitter Google+ Pinterest LinkedIn