UPDATE: A month into the site being live we received this feedback from the YWAM Madison team.
We have seen a pretty dramatic rise in applications since the new website launched. In just under a month, we have received 32 applications for our entry level programs and 45 apps total. This is 113% increase compared to the same period of time last year. Pretty encouraging stuff. Thanks so much for your investment into our new website! We really appreciate all the time, effort and creativity you put in! Paul Allen
What a unique and enjoyable experience it was for us to be able to do an overhaul on the YWAM website! Monica and Paul who are part of the strategic development team there were so fun to work with.
They also were so passionate about their cause to “empower this generation to transform the nations”. YWAM Madison helps at-risk women and children, with ending human trafficking, community development, and much more! Needless to say, we were honored to try and deliver a stellar design for the YWAM website.
We had a great experience working with REACHRIGHT to redesign our website. We needed something fresh, youthful and mobile friendly. And they delivered! If you’re looking for help to redesign your website, we highly recommend REACHRIGHT.Paul Allen, YWAM Madison
Being a missions organization, they had some different goals and needs compared to many of the local churches we serve here at REACHRIGHT.
We definitely needed to communicate their purpose as a ministry well. However, they needed us to help drive people to their very important application process for their program.
There was a desire to create a seamless experience between the website and fundraising goals they have too.
What makes this site unique?
A Story Telling Video Background with a “Call to Action”
Because this ministry is so involved with so many great things, one main graphic image on the home page couldn’t cut it alone. Instead, we placed a short yet powerful video background. This video demonstrated what serving with YWAM Madison was all about!
Getting people to apply for various ministry opportunities was a must as well. We placed a “call to action” right from the inspiring video background for an effective strategy to get someone to apply right away.
A Unique Mobile Navigation on the YWAM Website
It is important for any ministry or church to have a “mobile first” approach these days. YWAM Madison primarily serves Millenials, so it was vital to go the extra mile in creating a great mobile experience.
We designed a unique “right aligned” mobile navigation to give the user on the YWAM website a very intuitive experience from a mobile device. We knew that if they couldn’t impress their target demographic of today’s generation from a mobile device, that we would definitely be missing the mark!
From the mobile navigation, we also designed a seamless transition from the donation page to their fundraising system they use with Fundly.
After all, you want it to be easy for people to donate to your great cause right?
A lot of Video Content
Not only is there a great compelling video background, there are MANY well-done videos throughout the entire YWAM website. A great example of this is can be seen on their outreach page.
Most people would rather watch something online than read a whole bunch of text. We recommend to every organization we serve to produce as much video content as possible. Doing this takes people into the life of your ministry.
Video gives more of an experience and feel to the user on a website. This, of course, helps you reach the goal of converting the user on your site to taking the next desired step you would have them take!
Check out the website and let us what you think!
Would you like us to design something unique for your ministry or church? Let Us Know!
