Practical conversations about church marketing, digital ministry, and reaching your community online.
Church SEO isn't the keyword-stuffing game it used to be. In 2026 it's your Google Business Profile, AI search, social search, and reviews — here are the six new rules that decide whether people find your church.
Most churches hand social media to whoever has free time — an intern, a volunteer, the pastor's kid. Here's why that quietly costs you, and what it actually takes to treat the role seriously at your size and budget.
Most churches have a social media account. Very few have a strategy. Here's the exact playbook winning churches are running right now — from posting consistency to sermon-fueled carousels to why you should measure reach, not followers.
Every software company is slapping 'AI' on their product right now — but the letters A and I don't make a tool valuable to a pastor. Here's which AI tools actually save churches time, which ones just create more slop, and where the ethical line sits.
Every year brings a new social media trend churches are told they have to be doing. We rank the big ones for 2026 — short-form video, YouTube, AI content, personal branding and more — into what's hot, what's worth a shot, and what to skip.
Gen Z attenders show up more often than any other generation — yet most churches are still chasing them with tactics that quietly push them away. Here's what actually draws young people in, straight from a Gen Z member of our team.
Two-thirds of pastors now use AI for sermon prep, and a third of Christians trust it as much as their pastor. Here's which church roles AI touches first, which ones it can't touch, and where to draw the line.
Seven fresh church-data points for 2026 — and most of them flip what pastors assume about who's actually in the pews and how they find you. Here's what the numbers say, and what you can change this week.
Most of what churches do online in 2026 is busy work dressed up as ministry. Here's what's actively wasting your time, what's actually moving the needle now, and the one move with more leverage than any of it.
Pastor burnout has hit a level the church has never seen. The conversation has been about workload for years — the new data points somewhere darker. Here's what the numbers are actually saying, and what church boards should fund this year.
A third of practicing Christians say they trust AI's spiritual advice as much as their pastor's. Here's what's behind the number, what AI gets wrong, and what your church can do this week to close the gap.
Most churches are still trying to figure out Instagram while a quieter — and bigger — shift is already underway. Here's the honest list of digital trends actually worth your church's attention right now, and the ones that are just noise.
