We’ll always do our best to fulfill your needs and meet your expectations, but it’s important to have things written down so that we all know what’s what, who should do what and when, and what will happen if something goes wrong. In these terms, you won’t find any complicated legal terms or long passages of unreadable text. We’ve no desire to trick you into something that you might later regret. What we do want is what’s best for both parties, now and in the future.
So in short; You are hiring us (REACHRIGHT Studios LLC) to manage your Google Ad Grant Account for a minimum of one year for the price of $300/month as outlined below.
REACHRIGHT will provide:
1) Custom Campaign Set-Up
The set-up phase of your campaign includes optimizing your Google AdWords account and taking a look at your current settings and goals. This part of the campaign will cover:
⦁ Creating a campaign
⦁ Location-based targeting
⦁ Setup of correct device types for your campaign
⦁ Understanding of overall market strategy, client goals, and market research
2) Keyword Research
In the keyword research phase, we’ll conduct a competitive analysis of 2-3 major competitors’ keywords to see which keywords your competitors are using successfully. This phase includes:
⦁ Breaking keywords into relevant ad groups that Google uses to increase quality scores
⦁ Inserting negative keywords as needed for terms that would not be valuable
Successfully implementing the keyword research phase will result in higher quality scores and more relevant traffic. We take these steps to meet Google’s recommended set-up requirements and industry standards.
3) Ad Design
To create your ads, we’ll pair keywords in the headline with emotional calls-to-action in the body of the text. The ad design phase includes:
⦁ Inserting dynamic keywords where applicable
⦁ Featuring text from the destination page
⦁ Rotating between multiple ads in each ad group
These techniques will increase your quality score and improve your visitors’ user experience. This phase also allows us to improve your return on investment by allowing Google to display the most relevant ads in your campaign.
4) Monthly Campaign Management
Split-testing ads are a great way to optimize a campaign. After collecting a few weeks’ worth of data, analytics allow us to effectively narrow out keywords, ads, and ad groups that convert fewer visitors than others. Continually optimizing your campaign by testing ads and keywords, analyzing results, and refining the keywords and ads allows us to continuously improve your campaign, driving more traffic to your site.
Monthly, we’ll also deliver:
⦁ Evaluation of ongoing goals and account snapshot
⦁ Weekly account monitoring and optimization
⦁ Adding a new Ad Group with a minimum of 3 new ads
⦁ Adding a minimum of 15 new keywords
Client Agrees to:
1) Google Ad-Words Account & Ad Spend
Create an advertising account and add an administrator from the organization to link to the account. The campaigns and data remain the property of the Client. The Client will not add their billing information to their Google Grant account. REACHRIGHT will not be held responsible for any billing as a result of doing so.
In order to allow enough time for the campaign to begin seeing results, we require a 12-month commitment. The services provided can be canceled by either party at the end of the initial 12-month agreement. This agreement (and billing) starts immediately. We will prorate the first month and bill you in full at the start of the second month of service.
The Client agrees to pay the amounts listed below for the services offered. Direct payment will be charged on the 1st of each month for the current months’ work. In the event that collection is necessary REACHRIGHT will be entitled to all collection costs. The management fee is based on a total monthly budget target and is not calculated on actual ad spend.
4) Services Cost
$300 – Monthly Campaign Optimization & Management. Campaign Setup is included with the 12-month commitment.
REACHRIGHT makes no warranties, expressed or implied, as to the results obtained from its services. Individual results may vary. REACHRIGHT disclaims all warranties to the full extent allowable by law, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or non-infringement. REACHRIGHT does not endorse and bears no responsibility for the content, accuracy, currency, reliability or completeness of any information, text, graphics, links or other items contained on any of the websites it serves. REACHRIGHT is not responsible for the websites’ use of intellectual property or copyrighted material.
Indemnity & Hold Harmless
The Client agrees to indemnify, defend and hold REACHRIGHT and its agents harmless from any liability, loss, claim and expense, including attorney’s fees and expenses that may be incurred as a result of this Agreement. REACHRIGHT assumes no liability and shall not be responsible for any errors or omissions with respect to its services, whether such damages arise in contract, negligence, tort, under statute, in equity, at law or otherwise.