church website branding is important

Church Website Branding Is A Bigger Deal Than You Think

“Branding” is a bit of a buzz word right now out there in ministry and within church leadership. Over the past couple of years ministry leaders have started to realize that they need a brand for their local church or ministry. This is a good thing! I remember a time when churches just thought doing a couple different things for their marketing or just having a website out there was good enough. “It covered the base” so to speak and that was enough. It’s refreshing to now see pastors and ministry leaders knowing they need to go deeper and do …

Put a call to action on your church website

Call To Action | Why Every Church Website Needs One

A strong call to action is the foundation of every great marketing effort. For those who might be unfamiliar with the term, a call to action is where the marketer asks the person who is being engaged to respond with a desired action. It tells the person what they do next if they want the benefits that are being described in the piece.  In web development, a good call to action is the difference between a site that works and one that doesn’t. Successful businesses understand the importance of having a strong call to action on every page of their website. …

sitting on the couch looking at google search on computer

Church Website SEO | Four Tips To Improve Your Ranking

Church Website SEO (Search Engine Optimization) is more important today that it ever has been.  It is the way we learn about just about everything. Need a plumber? Google it. Want to know if a restaurant is any good? Ask Siri. This is how we make decisions. The bigger the decision, the more likely someone is to start with an online search. If people are unwilling to go to a restaurant before they check out the reviews online, they are certainly going to do several searches before they buy a car, or a new home. And one of the biggest …

young man looking at website on mobile phone

Mobile Friendly Church Websites Are No Longer Optional

When thinking about mobile friendly church websites, it may be best to start by looking at the past. It used to be that when a church needed a website they would have one developed and check it in a variety of different browsers.  There a was a time when almost everyone used Internet Explorer (You are not still using IE are you?) but it was still important that you checked to make sure your church website worked well in Firefox, and Safari, and the fledgling Chrome browser.  The reasoning was that we wanted the doors to our churches to be …

Best Church Websites for 2016

Best Church Websites That Will Light Up 2016

I believe 2016 will be an amazing year for church website design! That is what everyone said at the end of last year too right? It is easy to assume and think website design improves each year because technology is always advancing and so on.  While this is true to an extent, each year sees something different than the last that gives it it’s own uniqueness. In my opinion this year was one of the most unique and creative one’s producing some of the best church websites ever. With mobile web browsing surpassing desktop/laptop usage this year, church website design took …