Many people are under the misguided impression that email marketing for churches is dead.
This couldn’t be any further from the truth.
In today’s episode, we unpack seven tips you need to know about email marketing.
Join us as we discuss the ins and outs to help your church get results with your emails.
We hope it helps your church reach more people and grow.
Table of contents
Write Enticing Subject Lines
Let’s face it. For someone to open your email, they need to be engaged by your subject line. The key to getting more opens is writing better subjects. Don’t be afraid to be a little provocative. Even consider using emojis. If you need some help, our favorite tool is this subject line generator by Active Campaign
Build a Visitor Sequence
A core component of any church email marketing strategy is a visitor sequence. A visitor sequence is a series of emails over a period of time that helps encourage the visitor to take the next step into the life of your church. Build a simple sequence, and you will see a meaningful impact on the number of people becoming a part of your church family.
Segment Your Contacts
Don’t send the same emails to everyone in your church. A person who visited two years ago should get different emails than the person who plays bass on your worship team every week. The former should receive emails focused on re-engaging them. The latter need emails to help them take the next step. Send the right emails to the right people, and you will get better results.
Scrub Your List
It can be painful, but if people aren’t opening your emails, you need to remove them from your list. Every six months, remove anyone from your list who hasn’t opened an email over that time. Do this, and you will see higher open rates, which will lead to more of your emails landing in the inbox.
Include One Call To Action
As with anything related to marketing, you need a call to action in your emails. If you can’t think of one, consider that the mail may not be worth sending. But don’t make the mistake of putting in lots of different actions people can take. Research proves that one action step will see better results.
Use A/B Tests
An A/B test lets you try out two versions of each email you send. A few days after the emails go out, you can look at the results and see which version of the email performed better. Try to learn something every time you send out an email campaign. It will make your results better in the long run.
Don’t Sweat The Unsubscribes
If you send out emails, people will unsubscribe. Don’t let it bother you. In reality, unsubscribes are a good thing. It removes people who weren’t opening your emails from your email list for you. Unsubscribes make the emails you do send out more effective and more likely to land in the inbox. We know it hurts, but don’t take it personally.