Cypress Meadows hired REACHRIGHT to manage its grant in February of 2020. They were kind enough to share some of their Google Grant results with us.
Cypress Meadows is an Evangelical church that averages about 450 in worship attendance out of Clearwater, FL. When they came on board they had been running the grant for 18 months with varying results.
Google Grant Results Before REACHRIGHT
Initially, they tried to manage the grant on their own. Like most churches, they had a hard time keeping the grant from being flagged for non-compliance. There are very specific criteria that ad accounts must meet at all times in order to remain eligible for the Google Grant. When the account was active, they were only able to spend an average of $50/month of the $10,000 available to the church.
They decided that they wanted to get more out of their grant so they hired a company to help them. The company charged them over $500/month to manage their account and they were able to improve their results. In a typical month, they were able to spend more of the available grant money, but they knew it was still a fraction of what was possible. It just didn’t make sense to sense to spend $500/month when they were only getting a little over $500 in free advertising.
Google Grant Results With REACHRIGHT
When REACHRIGHT got a hold of the account, everything changed. Rather than us tell you about it, here is what Michelle Rux, Director of Connections at Cypress Meadows had to say about their Google Grant Results.
Thanks again for your work with our grant. Below are some numbers I sent to our pastor this week comparing this past month with REACHRIGHT to our best month with our last management company. Plus, not only are we getting so much more with the grant than before, but you’re also saving us more than $300 per month in our out of pocket towards management and ad spend. Thanks!
Changes between our best month with the old company and this past month with REACHRIGHT:
46,982 More people saw our ads last month
2,727 More people clicked on our ads last month
$7,471.91 More in grant money for ads last month
946 More people converted (In 15 months with the old company we saw a total of 130 conversions)
Director of Connections
Cypress Meadows Community Church
Here are some screenshots of their actual performance:
You can see the number of clicks skyrocket when REACHRIGHT took over in February of 2020
Impressions (The number of times your ad is displayed) shot up as well. In May of 2020 over 65,000 people saw an ad for the church.
For the last three months, the church has used nearly all of the $10,000 Google Grant. There best month before was less than $3000.
Notice that most of the ads are displayed on Sunday Morning right before church. These are reaching people looking for a church home!
The majority of their traffic is from mobile devices. The ads are reaching people right where they are.
Your Church Can See Similar Google Grant Results
This church is seeing amazing results from the Google Grant, and REACHRIGHT’s grant management service. It is simply put the most effective way to invest your church’s marketing dollars.
Want similar results for your church? You can sign up for our grant management service today.