SEO & SearchApr 20, 2026
AI Search Optimization Checklist for Churches
A complete, actionable checklist to optimize your church for AI search. Covers Google Business Profile, schema markup, content, reviews, and more.
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Jay Genin
Lead Designer
Madison, Wisconsin
Lead Designer at REACHRIGHT. Combines graphic, video, and web design expertise with a Biblical Studies degree and active pastoral ministry.
500+ Websites Designed
10+ Years in Design
Yes Active Pastor
About Jay
Jay Genin brings a rare combination of creative talent and pastoral calling to his role as Lead Designer at REACHRIGHT. With a background spanning graphic design, video production, and web design — plus a degree in Biblical Studies — Jay understands how to create church websites that are both visually stunning and spiritually authentic.
Since 2015, Jay has also served as senior pastor in Madison, Wisconsin, overseeing churches across the Midwest. This dual perspective as both a designer and a pastor means every website, graphic, and brand element he creates is informed by real ministry experience. He knows what a church needs to communicate online because he's lived it.
Jay is married with three kids and a chocolate labrador. When he's not designing beautiful church websites or preaching on Sunday mornings, he's probably chasing the dog around the yard.
Education
- Biblical Studies degree
- Graphic, Video & Web Design
Experience
- Lead Designer at REACHRIGHT
- Senior pastor in Madison, Wisconsin since 2015
- Oversees churches across the Midwest
- Background in graphic, video, and web design
- Designed hundreds of church websites and brand identities
Areas of Expertise
Church Web Design Graphic Design Brand Identity Video Production UX Design Church Branding Visual Communication Pastoral Ministry
Published Articles
523 articles on church growth, marketing, and ministry
SEO & SearchApr 19, 2026
The Future of Church SEO: What Pastors Need to Know About AI and Search
AI is reshaping search faster than most realize. Here's where church SEO is heading over the next 2-3 years and how to stay ahead.
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SEO & SearchApr 18, 2026
AI SEO Tools for Churches: What's Worth Using and What's a Waste of Money
Not all AI SEO tools are worth your church's budget. We review the tools that actually help with AI search visibility and the ones you can skip.
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Church TechApr 17, 2026
Best Sermon Clip Tools for Churches [2026]: The Honest Comparison
We tested 10 sermon clip tools churches actually use. Real pricing, real workflow time, and the done-for-you option nobody else is telling you about.
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Social MediaApr 17, 2026
DIY vs Done-For-You Sermon Clips: Which Is Right for Your Church?
DIY or outsource sermon clips? Real cost math, church-size thresholds, and an honest decision framework. No fluff, no upsell.
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Social MediaApr 17, 2026
How to Pick the Best Moments to Clip From Every Sermon (Step-by-Step)
Stop guessing which 60 seconds to clip. A 5-moment typology, the Hook + Turn + Land formula, and a 30-min weekly workflow to ship clips that get watched.
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800+ churches across 47 states. Over $14.24 million in free Google advertising managed. Hundreds of websites built. Your church could be next.