In today’s episode, we unpack some of the things we have learned hosting this podcast for one full year.
In honor of completing 52 weekly episodes and our first anniversary, we thought it might be helpful to share some of the gems we picked up along the way.
We believe that churches ought to consider hosting a podcast, and we hope this episode encourages some of you to go for it.
This is the REACHRIGHT Podcast.
Table of contents
Don’t Despise Humble Beginnings
When you start, it will be slow. Only people who you specifically ask will watch or listen. Don’t let that discourage you. Every podcast has to start somewhere.
Consistency Is King
One-offs won’t get you anywhere. If you want to build an audience, you need to do the show week in and week out. You may be tempted to think no one will care if you miss a week, but the algorithm will know.
Consider Both Audio and Video Formats
The hard work is creating the content. The easy part is filming and recording it. If you have gone through the hard work of creating and delivering content, you might as well produce it for both mediums.
Don’t Ignore SEO
Search Engine Optimization is essential if you want people to find your podcast. One of the lessons we learned is to choose titles that answer a question that your audience may have and use a keyword they may search for.
Preparation is Key
Don’t expect to wing it. Plan it out. Write an outline. COme to the conversation with questions, points, stats, and research. It will make for more engaging content.
Always Be Yourself
Don’t try to sound like someone else. Yes, it would help if you were engaging, and a level of excitement will help with that, but be an excited version of yourself. Joe Rogan and Mr. Beast already have podcasts and shows. The world needs one of you.
Share It Everywhere
Once you have produced an episode, you should blast that out to every possible channel that you can place it on. Apple Podcasts, Google Podcasts, Sound Cloud, Spotify, Youtube, and Facebook. These are just a few places to make sure you have an account.
Invest A Little But Not Too Much
You probably want to tape your show on something better than just your cheap laptop’s webcam and microphone. But don’t believe for one second that you need to invest thousands of dollars for all the latest and greatest equipment to produce quality content.
You’ll Get What You Put Into It
If you are wondering if this is right for your church, I am here to tell you that it is… if you are willing to put in the time. Count the cost, and if you are to make the leap and put in the work, I believe that you can lead people closer to Jesus through your podcast.
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