Social media is one of the best ways for churches to connect with their community, grow their reach, and share the message of Jesus.
But not all posts are created equal. Some posts spark engagement, encourage faith, and attract new visitors, while others get ignored. So, what types of posts actually work?
In this podcast, we rank 13 church social media post ideas. This ranking will help your church focus on the best content while improving posts that need a fresh approach. Whether you’re looking to increase engagement, strengthen faith, or grow your church online, this list will give you practical ideas to make your social media strategy more effective.
Let’s jump in.
Estimated reading time: 9 minutes
Table of contents
Ranking System
If we’re gonna rank social media content ideas, we need a ranking system. First, we’ll cover the importance of church social media posts, than we’ll go over our ranking system: the Three C’s.
Church Social Media Posts
Church social media posts are a powerful way to connect with people, both inside and outside your congregation. A strong social media presence helps churches share messages of faith, encourage engagement, and reach their target audience effectively.
By posting regularly on social media networks like Facebook, Instagram, and YouTube, churches can build relationships, inspire followers, and grow their community.
Churches can use social media to share sermon clips, testimonies, and Bible verses. They can also post event updates, prayer requests, and even share industry news about faith-based trends. A well-planned social media strategy keeps people informed and connected throughout the week.
Just like blog posts of the past, social media posts in the modern day are a great way to provide deeper insights and encourage discussion in your church community. Whether through short posts or longer content, churches that stay active online can engage more people, spread their message, and create a lasting impact.
The Three C’s
In this episode, we are using a ranking system called “the Three C’s”. Each social media post idea will fall into one of these categories, which is a determination of how solid we think the ideas are for church social media posts.
- “Can’t-Miss” – These posts are highly engaging, spiritually impactful, and great for church growth. They generate conversation, inspire faith, and reach new people.
- “Could Work” – These posts are solid but may need a creative boost or consistency to be effective. They provide value but might not always spark engagement or growth.
- “Churchy, but… Meh” – These posts are common but often fail to drive real engagement or impact. They may be necessary but need a fresh approach to stand out.
Top 13 Church Social Media Post Ideas
Now it’s time to jump into ranking the top 13 church social media post ideas. These ideas range from bad to good to great. Let’s jump in and learn more!
1. Sermon Clips
Sermon clips are a great way to share powerful messages from your church on social media platforms like Facebook, Instagram, and YouTube. Instead of posting an entire sermon, short clips (30-60 seconds) highlight key moments that inspire and encourage people.
These bite-sized messages can reach a wider audience, even those who may not attend church regularly. Adding captions, engaging visuals, and a short description makes them more effective. Sermon clips help keep the message alive throughout the week, giving people a reason to engage, share, and reflect on the teaching beyond Sunday service.
2. Memes
Christian memes are a fun and engaging way to connect with people on social media channels like Instagram, Facebook, and Twitter. These lighthearted posts use humor to share biblical truths, church culture, or relatable Christian experiences.
A well-made meme can quickly go viral, sparking likes, shares, and comments. They help make faith-based content feel more approachable and engaging, especially for younger audiences.
By using humor, churches can create a sense of community online while reinforcing biblical messages in a way that’s easy to understand and remember.
3. Testimonies
Testimonies are powerful social media posts that share real-life success stories of faith, transformation, and God’s work in people’s lives. Whether through video clips, written stories, or short quotes, testimonies inspire and encourage others. They show how faith makes a real difference and can help people feel connected to the church.
Posting testimonies regularly builds trust and engagement while spreading hope. When people see authentic stories of change, they are more likely to connect, share, and explore faith for themselves.
4. Devotionals
Devotionals are great social media ideas for encouraging spiritual growth throughout the week. Short, daily or weekly devotionals with Bible verses and reflections help followers stay connected to their faith. These posts provide quick inspiration, offer prayer guidance, and foster deeper engagement.
By sharing devotionals, churches can support their community’s spiritual journey, creating a habit of reflection and connection through regular, meaningful content on social media.
5. Prayer Requests/Praise Reports
Prayer requests and praise reports are meaningful posts that invite social media users to engage and support each other. Sharing requests for prayer or celebrating answered prayers helps create a sense of community and connection. These posts can encourage followers to lift each other up in prayer and share their own experiences.
- Prayer requests: Ask for support in tough times.
- Praise reports: Celebrate answered prayers and blessings.
6. Event Announcements
Event announcements are essential posts for keeping your community informed and engaged. Sharing details about upcoming church events, such as services, classes, or outreach programs, on your social media accounts helps spread the word and encourages participation.
These posts should include key information like dates, times, and registration details, along with eye-catching visuals. Regular event updates can build excitement and ensure that followers don’t miss out on important happenings at the church.
7. Sermon Recaps
Sermon recaps are great for keeping your social media feed active and engaged. By sharing key points or highlights from the latest sermon, you give followers a chance to reflect on the message throughout the week. These posts can include quotes, short summaries, or even video snippets.
Sermon recaps help reinforce important teachings and encourage ongoing discussion, making it easy for followers to stay connected to the church’s message.
8. Interactive Polls/Questions
Interactive polls and questions are a fun way to engage your followers and encourage participation. By asking questions or creating polls on topics related to faith, church events, or daily life, you invite social media users to share their opinions.
These posts also provide a great opportunity to offer free stuff, like giveaways or event tickets, as incentives, making people more likely to engage and stay connected to your church’s online community.
9. User-Generated Content
User-generated content is a great way to showcase your church community. By sharing photos, videos, or stories from your congregation, you highlight the real-life impact of your church. It can include event pictures, volunteer stories, or moments of worship.
Sharing this content helps build a stronger connection with your followers and makes them feel more involved. Plus, it’s a great way to celebrate the people who make your church special.
10. Behind-the-Scenes Content
Behind-the-scenes (BTS) content gives followers a glimpse into the inner workings of your church, much like showcasing company culture. Sharing moments like team meetings, event preparations, or volunteer activities helps humanize your church and build a stronger connection with your community.
BTS content shows the hard work and dedication behind the scenes, making your church feel more relatable and inviting for both current members and newcomers.
11. Live Q&A’s
Live Q&A’s are a great way to engage with your community in real-time. They allow followers to ask questions and interact directly with pastors or church leaders. Unlike long-form content, live sessions offer instant, personal engagement.
- Address questions about faith, church events, or the sermon
- Encourage real-time interaction and community connection
- Foster trust and transparency between the church and followers
12. Calls to Action
Calls to action are important posts that encourage followers to take a specific step, like signing up for an event, donating, or volunteering. These posts are direct and clear, guiding followers on how they can get involved or support the church’s mission.
Including a strong call to action in your social media content helps create a sense of urgency and invites people to actively participate in church activities.
13. Ministry Spotlights
Ministry spotlights are a great way to highlight different areas of your church and the people serving in them. By sharing stories and information about specific ministries, you show the impact they have on the community.
These posts can inspire others to get involved and help build a stronger, more connected church. Ministry spotlights celebrate the hard work of volunteers and give followers a deeper look at church life.
Engaging Content for Churches
In conclusion, church social media posts are a powerful tool for building a stronger, more connected community. By using a variety of content types like sermon clips, testimonies, prayer requests, and interactive polls, churches can engage their followers, share messages of faith, and reach new people.
It’s important to keep the content diverse, relevant, and reflective of your church’s mission and values. Whether you’re encouraging participation through calls to action or highlighting the amazing work of your ministries, each post is an opportunity to strengthen relationships and inspire spiritual growth.
As you plan your social media strategy, remember that authenticity and consistency are key to building trust and engagement.
By focusing on the content ideas that best resonate with your audience, you’ll create a social media presence that supports your church’s goals, reaches a wider audience, and deepens your community’s connection with Christ.
More Resources on Church Social Media
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