How To Use Facebook To Expand Your Church’s Reach

You may already know that Facebook is useful for churches, but do you really know how to use Facebook to expand your church’s reach? At first, it might seem overwhelming. When should you post? What should you say? How do you create ads and are they even effective? Facebook is complex, but when you know how to use it right, it’s a highly effective way for churches to not only engage with their current members, but reach people worldwide. Increase Engagement With Facebook Groups While you should have your own Facebook page, a great addition to that is a Facebook …

The Ultimate Church Marketing Strategy

Every church needs a well thought out church marketing strategy to keep members coming back on a regular basis while gaining new members. While word of mouth is useful, it shouldn’t be your only marketing strategy. Why? Your members might have great intentions, but be horrible marketers. Luckily, marketing is usually budget-friendly. The main things you’ll need are time and of course, eager volunteers. Embrace Social Media Social media isn’t something your church can ignore. If you were to ask your members how many of them use social media on a regular basis, you’ll quickly see just how important it …

How To Harness The Power Of Facebook Groups

How To Harness The Power Of Facebook Groups

Facebook groups are the perfect way for people to come together over shared interests, including their faith. If your church doesn’t already have a Facebook group, what are you waiting for? By harnessing the power of this highly effective Facebook tool, you not only engage your current members, but draw more in. Think of your own group as a way for everyone to talk about their faith and share their stories 24/7. It’s a great compliment to any church website. Understanding Facebook Groups Before you start harnessing their power, it’s important to have a little bit of background on Facebook …

Why It's Important To Equip Volunteers

Why It’s Important To Equip Volunteers

You have volunteers, but somehow they never seem to accomplish much. Before you place the blame on them, consider how you equip volunteers before they start a project. It’s a step that’s easy to overlook. You know they already know God’s word, but are they properly equipped to share it? From better understanding their duties to having the right tools, it’s vital to equip your church volunteers before they do anything else. Keep Volunteers From Leaving If volunteers aren’t properly equipped, they might feel frustrated and underappreciated. While this isn’t the only reason volunteers leave, it is one that’s easy …

Top 7 Goals For Your Church Website

Top 7 Goals For Your Church Website

You finally have a great church website, but now what? The next step is to decide what you want to accomplish with it. Setting goals for your church website helps you keep your content and marketing strategy focused. While getting more members may be a goal, you have to be more specific. By creating goals, you’ll quickly discover your church’s website is far more effective than you originally thought. While every church’s goals may vary, start with these seven if you need some inspiration. Goal Setting Tips Before you start setting goals for your church website, it’s important to learn …

How-Much-Should-I-Spend-On-Facebook-Advertising

How Much Should I Spend On Facebook Advertising?

Marketing your church isn’t quite as easy as traditional word of mouth anymore, but you still have to drive growth somehow. Modern word of mouth involves getting your church noticed online. This is where Facebook advertising can help. Despite the fear that marketing on social media is too expensive, even small churches with minimal budgets can benefit from Facebook ads. Thanks to targeted ads, your money goes to reaching the right audience. Create A Marketing Budget Before you decide how much to spend on Facebook advertising, create a set marketing budget. No matter how much you want to reach the …

Could-A-Location-Independent-Strategy-Work-For-Your-Church

Could A Location Independent Strategy Work For Your Church?

One of the main goals of most churches is to reach more people. After all, a church can’t be effective without people. An emerging trend is the location independent strategy, also known as multisite. It’s not right for all churches, but it could be the solution to help you reach your community and boost attendance. It’s a unique strategy that works well for newer churches and those with a younger audience. If you’re looking for a unique way to draw in more people, consider multisite. What Is A Location Independent Strategy? A location independent strategy involves having numerous locations for …

6 Marketing Mistakes That Give People The Wrong Impression Of Your Church

6 Marketing Mistakes That Give People The Wrong Impression Of Your Church

You want people to like your church, but simple marketing mistakes could actually give them the wrong impression. Instead of seeming like a warm, friendly church, it might come off as outdated or selfish. Neither of those traits helps with growth. When you’re marketing your church, carefully review your strategy to ensure you’re showcasing your church in the best light possible. After all, this is how you want potential visitors to see your church. 1. Focusing On Pizazz Do you remember those kids in high school that were desperate to be popular? They’d go out of their way to seem …

Why People Often Hate Growing Churches

Why People Often Hate Growing Churches

Churches usually have two main goals – sharing faith with the community and continuing to grow the church. The two go hand in hand. As a church grows, you reach more people. However, you might have noticed that some of your members hate growing churches. They’re usually thrilled to see more people coming together, but it’s all the changes that go along with growth that could very well cause your original members distress. Disagreements Over Changes Change isn’t easy for anyone. In fact, people are wired to automatically reject a change that’s opposite of what they’re used to. Think of …

Why Church Leaders Should Embrace Their Flaws

Why Church Leaders Should Embrace Their Flaws

There has yet to be a church that exists with perfect members or church leaders. It’s not humanly possible. However, far too many church leaders feel that they have to be perfect and set that ideal example for everyone to follow. That type of pressure often just leads to even worse flaws. After all, being able to embrace who we are at any given moment makes it easier to become a better person. For leaders at church, this also helps you grow the church. Easier To Connect With Members Do you ever remember feeling intimidated in high school or college …