In 2025, most churches have social media accounts and are posting regularly.
Chances are, your church is one of them. But flourishing on social media as a church isn’t easy. And that’s where trends come in.
These viral movements can help churches grow online, but may also have the chance to harm them. So should churches hop onto these trends? Should they avoid they completely? How might trends fit into your church’s social media strategy?
In this podcast, we take a look at the top 11 most popular social media trends for church accounts and determine which ones are worthwhile and which ones should be avoided.
Let’s jump in.
Estimated reading time: 9 minutes
Table of contents
Ranking Trends
Before we get into our list of the most popular trends, let’s explore what we are looking for when we are evaluating them. We are also going to explain the system we will be using to rank the trends.
Evaluating Church Social Media Trends
We evaluate church social media trends by looking at what makes a trend successful and what doesn’t. A good trend is one that engages the church community, grows their social media presence, and follows social media guidelines. We focus on how churches use social media platforms like Facebook, Instagram, and TikTok to create meaningful connections and share content that resonates with their audience.
A good trend will have posts that encourage interaction, such as likes, comments, or shares, and are aligned with the church’s mission and values. A bad trend, on the other hand, may feel disconnected, lack engagement, or violate social media guidelines.
By examining these factors, we rank trends and highlight what works best for churches in building a positive online presence.
Ranking System
We use a simple ranking system to evaluate church social media trends. The system has three levels: excellent, average, and poor.
An excellent trend features social media posts that are creative, engaging, and align with the church social media policy. These posts connect well with church members, encouraging likes, shares, and comments, while strengthening the church’s online presence.
An average trend may have some engagement but lacks creativity or full alignment with the church’s mission. These posts might be inconsistent with the church social media policy or not resonate deeply with church members.
A poor trend has low engagement and could be potentially harmful. These posts may confuse or disconnect with church members and weaken the church’s online presence.
Top 11 Church Social Media Trends
Here are the 11 most popular church social media trends here in 2025. While some of these may change over the next few years, many of these have become staples for churches on social media, and will probably continue to be for awhile.
Let’s look deeper into each one.
1. Live-streaming Services
Live streaming services has become a significant church social media trend, offering an accessible way for congregations to engage with worship online. By streaming services on platforms like Facebook, YouTube, or church-specific apps, churches can reach members who cannot attend in person due to distance, health issues, or scheduling conflicts.
This trend helps expand the church’s social presence, allowing it to connect with a broader audience globally. Live streaming also fosters real-time interaction through comments, prayer requests, and engagement, creating a sense of community among church members both online and in person, while supporting church growth and outreach efforts.
2. Event Promotions
Event promotions have become another popular church social media trend, helping churches reach their community and encourage participation in various events. By using platforms like Facebook, Instagram, and Twitter, churches can easily share information about upcoming events, such as fundraisers, youth group activities, or special services.
Social media posts can include event details, registration links, and even videos or images to make the promotion more engaging. This trend helps churches increase attendance, build excitement, and connect with members and potential visitors.
Promoting events on social media also ensures the church’s message reaches a wider audience, both locally and beyond.
3. Behind-the-scenes Content
Behind-the-scenes (BTS) content has become a popular trend, offering followers a glimpse into the daily workings of the church. This can include footage of service preparations, team meetings, or volunteer activities, helping to humanize the church and build a deeper connection with the congregation.
BTS content shows the effort and dedication behind church events, making followers feel more involved. It also gives insight into the church’s mission and values, fostering transparency and trust. Sharing these authentic moments on platforms like Instagram or Facebook can increase engagement and increase community building among church members.
4. Testimonies and Stories
Testimonies and stories have become a powerful church social media trend, allowing church members to share personal experiences of faith and transformation. By posting these stories on platforms like Facebook or Instagram, churches provide inspiration and build a deeper connection with their audience.
Testimonies can encourage others in their spiritual journeys and create a sense of community. To ensure the content aligns with the church’s mission and values, it’s important to follow a solid social media policy. This ensures that shared stories are respectful, uplifting, and in line with the church’s goals, strengthening the church’s online presence.
5. Sermon Clips
Sermon clips have become a popular church social media trend by offering a way to share impactful moments from services on social platforms like Instagram, Facebook, and TikTok. By posting short, powerful excerpts from sermons, churches can engage their audience throughout the week, providing inspiration and spiritual insight beyond Sunday services.
These clips allow followers to revisit important messages and invite others to join in worship. They also help churches reach a broader audience, as sermon highlights can be easily shared. Posting sermon clips consistently also boosts the church’s online presence, keeping members connected and engaged.
senior leadership
6. Online Small Groups
Online small groups have become a popular trend in church social ministry, offering a way for church members to connect and grow spiritually, regardless of location. Through platforms like Zoom or Facebook Groups, these virtual gatherings provide a space for discussion, prayer, and support.
Online small groups make it easier for people with busy schedules, health concerns, or geographic distance to participate in fellowship. They also strengthen the church’s sense of community by fostering deeper relationships.
This trend is an effective way for churches to continue their social ministry, ensuring members stay engaged and spiritually nourished, even outside the physical church.
7. Social Media Challenges
Social media challenges have become an effective way for churches to boost community engagement. By creating fun, interactive challenges—such as acts of kindness, scripture memorization, or service projects—churches encourage their members to participate and share their experiences online.
These challenges often involve tagging friends or posting photos and videos, expanding the church’s reach and fostering a sense of connection. They help build excitement and create shared experiences, strengthening the bonds within the church community.
Social media challenges also offer a creative way to involve younger members and attract new followers, all while promoting the church’s mission and values.
8. Volunteer Spotlights
Volunteer spotlights have become a popular social media trend for churches, showcasing the dedication and hard work of volunteers. By featuring individuals who contribute their time and talents, churches not only express gratitude but also encourage others to get involved.
These spotlights often include personal stories, photos, or videos, highlighting how volunteers impact the church community. In some cases, senior leadership may also share their appreciation through posts, strengthening the connection between volunteers and church leaders. This trend fosters a culture of service, boosts volunteer morale, and enhances community engagement, making everyone feel valued in the church’s mission.
9. Seasonal Content
Seasonal content is a popular church social media trend, using holidays like Christmas, Easter, and Thanksgiving to engage the congregation. Churches create themed posts, such as festive service invitations, scripture reflections, and event promotions, aligning with the season’s message.
This content helps connect church members to the significance of the season while also attracting new visitors. Seasonal posts also enhance the church’s social media presence, creating opportunities for reflection, celebration, and community involvement.
10. Church Announcements
Church announcements on social media have become a key trend for keeping the congregation informed. Churches share updates about upcoming events, service times, special programs, or important news through platforms like Facebook and Instagram.
This trend helps reach members who may not attend in person, ensuring they stay connected. Social media allows for visually engaging posts, such as graphics or videos, making announcements more appealing and accessible, while keeping the church community up to date.
11. User-generated Content
User-generated content is a growing church social media trend where church members share their own photos, videos, and stories, which are then reposted by the church.
This content can include moments of service, personal testimonies, or participation in church events. It helps build a sense of community, as members feel more connected and valued.
By sharing these authentic experiences, churches can strengthen engagement, increase outreach, and showcase the impact of their ministry in real-life stories.
Exploring Social Media Trends
Incorporating social media trends into a church’s online strategy can significantly enhance engagement, expand outreach, and strengthen the church community. From live-streaming services to sharing user-generated content, churches are finding creative ways to connect with both local and global audiences.
Trends like seasonal content, volunteer spotlights, and online small groups foster deeper connections among church members, while social media challenges and sermon clips keep the congregation engaged throughout the week. These trends also allow churches to stay aligned with their mission, offering relevant and uplifting content that resonates with diverse audiences.
By following a solid social media policy and embracing these innovative trends, churches can effectively share their message, build relationships, and inspire their community both online and offline.
As the digital landscape continues to evolve, staying adaptable and responsive to emerging trends will be key in maintaining a vibrant and connected church presence in the modern world.
More Resources on Church Social Media
About The Author
