Church TechOct 14, 2026
AI Agents for Churches: What to Hand Off, and What Never To
AI agents for churches act instead of answering. What staff can hand off in 2026, what agents must never touch, and the church AI policy to write first.
Read article
Jay Genin
Lead Designer
Madison, Wisconsin
Lead Designer at REACHRIGHT. Combines graphic, video, and web design expertise with a Biblical Studies degree and active pastoral ministry.
500+ Websites Designed
10+ Years in Design
Yes Active Pastor
About Jay
Jay Genin brings a rare combination of creative talent and pastoral calling to his role as Lead Designer at REACHRIGHT. With a background spanning graphic design, video production, and web design — plus a degree in Biblical Studies — Jay understands how to create church websites that are both visually stunning and spiritually authentic.
Since 2015, Jay has also served as senior pastor in Madison, Wisconsin, overseeing churches across the Midwest. This dual perspective as both a designer and a pastor means every website, graphic, and brand element he creates is informed by real ministry experience. He knows what a church needs to communicate online because he's lived it.
Jay is married with three kids and a chocolate labrador. When he's not designing beautiful church websites or preaching on Sunday mornings, he's probably chasing the dog around the yard.
Education
- Biblical Studies degree
- Graphic, Video & Web Design
Experience
- Lead Designer at REACHRIGHT
- Senior pastor in Madison, Wisconsin since 2015
- Oversees churches across the Midwest
- Background in graphic, video, and web design
- Designed hundreds of church websites and brand identities
Areas of Expertise
Church Web Design Graphic Design Brand Identity Video Production UX Design Church Branding Visual Communication Pastoral Ministry
Published Articles
476 articles on church growth, marketing, and ministry
Church TechOct 14, 2026
Meta Muse for Churches: A First Look at Meta's AI Agent
Meta Muse for churches: what Meta's new AI agent costs, what church staff should never hand it, and how it changes the way first-time guests find you.
Read article
Giving & FinanceSep 29, 2026
Housing Allowance 101: What Every Pastor Needs to Know Before Tax Season
A clergy tax pro explains the three-part housing allowance test, why it doesn't cut self-employment tax, and the designation mistakes that cost pastors money.
Read articleNeed help with your church's online presence?
Get a free, no-pressure review of where you stand.
Church LeadershipSep 25, 2026
Church Consulting Firms Compared (2026)
Church consulting firms compared: 11 firms for strategy, staffing, and capital campaigns. Only 2 publish prices: Church Answers and The Malphurs Group.
Read article
Church TechSep 25, 2026
Best Church Management Software by Church Size (2026)
Planning Center fits most churches of 200 to 1,000. See 12 church management software platforms compared by size, with real prices and free plans.
Read article
CommunicationSep 25, 2026
Church Marketing: How to Reach Your Town (2026)
Church marketing starts with your website and Google Business Profile, then the Ad Grant, email, and text. See 10 channels and a 90-day plan for 200+.
Read articleYour Community Is Searching
800+ churches. Over $14.24 million in free Google advertising managed. Hundreds of websites built. Your church could be next.