Passion City Church

Passion City Church is a non-denominational church in Atlanta, Georgia, led by Louie Giglio. The church held its first service on February 15, 2009 at The Tabernacle in downtown Atlanta, but its roots go back further. Giglio launched the Passion Conferences for college students in 1997, and the church grew out of that movement twelve years later. Today Passion City sits inside a larger brand family that includes Passion Conferences, Passion Publishing, and sixstepsrecords. Giglio and his wife Shelley remain the public faces of all of it.

Passion City reaches 623,375 combined followers across three active platforms. YouTube leads with 258,000 subscribers on @passioncitychurch, growing 5.31 percent over the past year, with fresh content published as recently as June 8. Instagram is nearly as large at 246,375 followers on the passioncity handle. Facebook adds another 119,000. The church has no measurable TikTok presence, which holds its breadth score to 82.5.

Passion City is a reach play right now, not a growth play. Its 51.1 reach score is among the strongest in this part of the index, but velocity sits at just 27.2. A 5.31 percent annual YouTube growth rate is modest for a church with this much brand equity, especially one whose conference arm regularly fills arenas with Gen Z students. That is the tension worth watching. The Passion brand owns the exact demographic that lives on TikTok, yet the church itself is absent there. The audience is already massive and the publishing cadence is steady. The next move is converting conference-scale cultural pull into channel growth that matches it.