Social Dallas

Social Dallas is a non-denominational church in Dallas, Texas, led by Robert Madu and his wife Taylor. The church grew out of a series of gatherings Madu started in 2018, first as Social Girls, then as Social Night at the Granada Theater, before launching as a full church on Easter Sunday 2021. Madu was already a well-known itinerant preacher before planting, and that platform gave Social Dallas a national audience from day one. The church's tagline is simple: God loves Dallas.

Social Dallas runs three of the four major platforms and reaches 433,160 combined followers. YouTube is the anchor at 219,000 subscribers, up 13.47 percent over the past year, with new content as recently as June 7. Instagram is nearly as big at 193,345 followers on the social_dallas account. Facebook trails at 20,815, and the church has no TikTok presence. That YouTube-Instagram balance is rare. Most churches this size lean hard on one platform and let the other coast.

The numbers tell a steady-growth story rather than a viral one. A 52.2 velocity score and 13.47 percent annual YouTube growth put Social Dallas in the healthy middle of the index, while an 82.5 breadth score reflects consistent output across all three active channels. For a church that has only existed in its current form since 2021, holding 433,000 followers with double-digit growth is unusual. The open question is TikTok. A church built on a young, style-forward Dallas crowd is leaving its most natural platform on the table. If Social Dallas adds a fourth channel, its breadth score maxes out and its rank likely climbs.