2026 Edition · Top 25
Cash Luna
Lead Pastor · Casa de Dios · Guatemala City, Guatemala
Cash Luna reaches 11.41M followers on personal accounts across YouTube, Instagram, TikTok and Facebook, ranking #24 on REACHRIGHT's 2026 Pastor Influence 100. The largest single audience is Facebook, at 7.5M followers.
Editorial note
Guatemalan prosecutors opened an investigation in 2018 into alleged financial ties between Cash Luna and a convicted trafficker; he denies the allegations and has not been charged. Consistent with our methodology, we report the church’s own published leadership and do not adjudicate allegations.
Recorded August 15, 2026.
Score Breakdown
Personal accounts only · data collected August 15, 2026 · methodology
Platform Presence
What counts
Four platforms are scored: YouTube, Instagram, TikTok, and Facebook. Only accounts the pastor operates count here. Church-branded accounts are scored separately in the Church Influence 100.
X (listed, not scored): @PastorCashLuna
About Cash Luna
Cash Luna, born Carlos Enrique Luna Arango, is lead pastor of Casa de Dios in Guatemala City, a church he founded with his wife, Sonia de Luna, in 1994.
Luna became a born-again Christian at age 20 and later graduated cum laude from Universidad Francisco Marroquin with a degree in information systems management. Casa de Dios has grown into one of Guatemala's largest congregations, with a claimed weekly attendance of 25,000. In April 2013, the church opened a new complex spanning 270,000 square meters with seating for 12,000 worshippers. Luna has also written several books; his 2010 title "En Honor al Espiritu Santo" won industry awards.
Luna's combined reach of 11.4 million is the largest in this batch. Facebook alone accounts for 7.5 million followers, with Instagram and YouTube adding 2 million and 1.29 million, the latter growing just under 5 percent this year, and TikTok contributing another 622,400.
The Church Behind the Platform
Lead Pastor
Casa de Dios
Guatemala City, Guatemala
Casa de Dios ranks #16 in the Church Influence 100 with an Influence Score of 77.2. See the church profile.
A personal following is a trust account. People follow a name, hear a voice, and decide what to believe about the church behind it. That is a weight to carry well, not a scoreboard to win.
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Cash Luna: Quick Answers
Who is Cash Luna?
Cash Luna, born Carlos Enrique Luna Arango, is lead pastor of Casa de Dios in Guatemala City, a church he founded with his wife, Sonia de Luna, in 1994.
How many followers does Cash Luna have?
As of June 2026, Cash Luna reaches 11.41M followers across personal accounts: 1.29M YouTube subscribers, 2M Instagram followers, 622K TikTok followers, 7.5M Facebook followers. These figures count accounts the pastor operates, not the church's official accounts.
What church does Cash Luna pastor?
Cash Luna serves as Lead Pastor of Casa de Dios in Guatemala City, Guatemala. Casa de Dios also ranks #16 on the 2026 REACHRIGHT Church Influence 100.
Is Cash Luna still the pastor of Casa de Dios?
At the June 2026 data collection, Casa de Dios listed Cash Luna as Lead Pastor. We report leadership exactly as each church publishes it, and the index is rebuilt every year. Check the church's own site for the current staff listing.
Where does Cash Luna rank among the most influential pastors online?
Cash Luna ranks #24 on the 2026 REACHRIGHT Pastor Influence 100 with an Influence Score of 71 out of 100, scored on audience reach (50 percent), growth velocity (30 percent), and platform breadth (20 percent).
How fast is Cash Luna's audience growing?
The YouTube channel Cash Luna runs grew 5 percent in the twelve months before June 2026, reaching 1.29M subscribers. That measured growth scores 23.5 out of 100 on the velocity pillar, which is 30 percent of the Influence Score.
More From the List
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23Josué Gonçalves
Igreja Família Debaixo da Graça (also founder/senior pastor of Ministério Amo Família) · Score 71.4
25Estevam Hernandes
Igreja Apostólica Renascer em Cristo · Score 71
26Yvan Castanou
Impact Centre Chrétien (ICC) · Score 70.8
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