2026 Edition · Top 100
Max Lucado
Teaching Minister (church-wide teaching pastor) · Oak Hills Church · San Antonio, TX, United States
Max Lucado reaches 1.89M followers on personal accounts across YouTube, Instagram and Facebook, ranking #27 on REACHRIGHT's 2026 Pastor Influence 100. The largest single audience is Facebook, at 1.3M followers.
Score Breakdown
Personal accounts only · data collected August 15, 2026 · methodology
Platform Presence
What counts
Four platforms are scored: YouTube, Instagram, TikTok, and Facebook. Only accounts the pastor operates count here. Church-branded accounts are scored separately in the Church Influence 100.
X (listed, not scored): @MaxLucado
About Max Lucado
Max Lucado has served as teaching minister at Oak Hills Church in San Antonio, Texas, since 1988.
Lucado earned a bachelor's degree in mass communications from Abilene Christian University. Before joining Oak Hills, he and his wife, Denalyn, spent five years as missionaries in Rio de Janeiro, Brazil. He has since become one of the best-selling Christian authors in the country: his books have sold more than 150 million copies in over 50 languages, with most titles originating as sermon series preached at Oak Hills. Christianity Today has called him "America's Pastor."
Lucado reaches 1.89 million people. Facebook is the largest platform at 1.3 million followers, followed by Instagram at 431,000. YouTube is the smallest of his three tracked platforms at 159,000 subscribers, though it grew 22.3 percent over the past year.
The Church Behind the Platform
Teaching Minister (church-wide teaching pastor)
Oak Hills Church
San Antonio, TX, United States
Oak Hills Church is not ranked in the 2026 Church Influence 100. The two indexes measure different things: one scores church-branded accounts, this one scores the pastor's own.
A personal following is a trust account. People follow a name, hear a voice, and decide what to believe about the church behind it. That is a weight to carry well, not a scoreboard to win.
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Max Lucado: Quick Answers
Who is Max Lucado?
Max Lucado has served as teaching minister at Oak Hills Church in San Antonio, Texas, since 1988.
How many followers does Max Lucado have?
As of June 2026, Max Lucado reaches 1.89M followers across personal accounts: 159K YouTube subscribers, 431K Instagram followers, 1.3M Facebook followers. These figures count accounts the pastor operates, not the church's official accounts.
What church does Max Lucado pastor?
Max Lucado serves as Teaching Minister (church-wide teaching pastor) of Oak Hills Church in San Antonio, TX.
Is Max Lucado still the pastor of Oak Hills Church?
At the June 2026 data collection, Oak Hills Church listed Max Lucado as Teaching Minister (church-wide teaching pastor). We report leadership exactly as each church publishes it, and the index is rebuilt every year. Check the church's own site for the current staff listing.
Where does Max Lucado rank among the most influential pastors online?
Max Lucado ranks #27 on the 2026 REACHRIGHT Pastor Influence 100 with an Influence Score of 70.6 out of 100, scored on audience reach (50 percent), growth velocity (30 percent), and platform breadth (20 percent).
How fast is Max Lucado's audience growing?
The YouTube channel Max Lucado runs grew 22 percent in the twelve months before June 2026, reaching 159K subscribers. That measured growth scores 73.5 out of 100 on the velocity pillar, which is 30 percent of the Influence Score.
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