How To Pick The Right Color Scheme For Your Church Brand

How To Pick The Right Color Scheme For Your Church Brand

When it comes to church branding, you’re probably more concerned with building a website and establishing a presence on social media. However, before you do all of that, you need to pick a color scheme for your church. As unimportant as it may sound, the colors you choose to represent your church have a major impact on how potential new visitors see you. Since your color scheme affects everything from your logo to design elements inside your church, pick colors that speak to and inspire your members, both online and within the church. Where You’ll Use Your Color Scheme Picking …

7 Tips For Managing Your Churches Google AdWords Grant

Managing your church’s Google AdWords grant might seem impossible at first. After all, how are you suddenly supposed to spend $10,000 per month on effective ads? The good thing is it’s not that difficult. While it does take some getting used to at first, it’s more about knowing your target audience than anything else. The best thing to do is sit down and carefully create a strategy to start with. Change it as needed as you learn more about what does and doesn’t work. 1. Use Geo-Targeting Step one is to always use geo-targeting. In fact, geo-targeting is a requirement …

Is Your Church Eligible For Google Nonprofits Grant?

As you may have already realized, marketing your church isn’t cheap. In fact, it could easily eat away at your budget, leaving little left behind for ministry. However, Google works to help support nonprofits in their marketing efforts. Through the Google nonprofits grant, you could be eligible for $10,000 in free AdWords credits every month. It’s important to note that not all nonprofits and churches are eligible. If you’re not sure, see if you meet the requirements below and then apply. Google For Nonprofits Program Before you’re eligible for the Google nonprofits grant, you have to apply for the Google …

The Ultimate Church Marketing Strategy

Every church needs a well thought out church marketing strategy to keep members coming back on a regular basis while gaining new members. While word of mouth is useful, it shouldn’t be your only marketing strategy. Why? Your members might have great intentions, but be horrible marketers. Luckily, marketing is usually budget-friendly. The main things you’ll need are time and of course, eager volunteers. Embrace Social Media Social media isn’t something your church can ignore. If you were to ask your members how many of them use social media on a regular basis, you’ll quickly see just how important it …

6 Marketing Mistakes That Give People The Wrong Impression Of Your Church

6 Marketing Mistakes That Give People The Wrong Impression Of Your Church

You want people to like your church, but simple marketing mistakes could actually give them the wrong impression. Instead of seeming like a warm, friendly church, it might come off as outdated or selfish. Neither of those traits helps with growth. When you’re marketing your church, carefully review your strategy to ensure you’re showcasing your church in the best light possible. After all, this is how you want potential visitors to see your church. 1. Focusing On Pizazz Do you remember those kids in high school that were desperate to be popular? They’d go out of their way to seem …

Why Church Leaders Should Embrace Their Flaws

Why Church Leaders Should Embrace Their Flaws

There has yet to be a church that exists with perfect members or church leaders. It’s not humanly possible. However, far too many church leaders feel that they have to be perfect and set that ideal example for everyone to follow. That type of pressure often just leads to even worse flaws. After all, being able to embrace who we are at any given moment makes it easier to become a better person. For leaders at church, this also helps you grow the church. Easier To Connect With Members Do you ever remember feeling intimidated in high school or college …

Why You Should Think Of Your Church As A Brand

Why You Should Think Of Your Church As A Brand

Most church leaders don’t want to think of their church as a brand. It creates this negative view of treating the church as a business that’s only focused on boosting sales and overall revenue. However, branding is about much more than that. Yes, major brands do want to boost sales, but they also want to build customer loyalty. Churches want the same thing – loyal members who come back on a regular basis. Through branding, churches are able to keep current members and steadily build membership. Build Trust With Potential Visitors Sadly, many people have had bad experiences with churches. …

When Facebook Gets All Nasty About Your Church

When Facebook Gets All Nasty About Your Church

Facebook was created as a way to socialize with friends and family, but sometimes it turns into a place filled with negativity and bullying. This doesn’t mean the social network isn’t a great place for your church members to connect and to connect with potential members too. You just have to be prepared for the nastiness. Creating a strategy now will help your church handle the worst Facebook has to offer. Don’t let a few naysayers stop your church from enjoying socializing online. Understand What Facebook Offers Your first step is to understand your options for managing your church’s Facebook …

church website branding is important

Church Website Branding Is A Bigger Deal Than You Think

“Branding” is a bit of a buzz word right now out there in ministry and within church leadership. Over the past couple of years ministry leaders have started to realize that they need a brand for their local church or ministry. This is a good thing! I remember a time when churches just thought doing a couple different things for their marketing or just having a website out there was good enough. “It covered the base” so to speak and that was enough. It’s refreshing to now see pastors and ministry leaders knowing they need to go deeper and do …