How to Create the Perfect Church About Us Page

After a quick introduction to your church on your home page, the next page most visitors check out is your church About Us page. This is your place to start building a deeper relationship with your site’s visitors. From images to personal stories, your About Us page can have as little or as much detail as you want to tell visitors who you really are as a church. Creating the perfect page isn’t all that difficult. It’s just a matter of being personal and real, just like you would if you met a new church visitor face-to-face for the first …

How to Create the Perfect Church Home Page

Your church home page is arguably the most important page on your entire website. Think of it as the equivalent of saying “hello” to someone and shaking their hand for the first time. If that introduction doesn’t make a great first impression, visitors to your site may not stick around to see anything else. Creating the perfect church home page takes a little planning, but the results are well worth it when you see more visitors not only coming to your site, but staying on your site. 1. Describe Your Church In A Single Headline Have you ever noticed how …

Top 6 Pages Every Church Website Should Have

Websites are made up of different pages to help guide the visitor in learning more about the site’s purpose. When it comes to churches, there are six church website pages that are a must. No matter what else you do, you’ll need at least these base pages. Even if you just want a very simple site, your visitors will expect to see at least six pages. These help to give them the information they need to decide whether to interact with your church or not. 1. Home A home page is probably the most obvious on this list. After all, …

16 Ways To Write Fantastic Church Website Copy

Want to know the secret behind some of the top church websites? They all have fantastic church website copy. Yes, their sites are also filled with useful resources, but their website copy is what draws in visitors to begin with and helps search engines rank their sites. Thinking of just uploading some basic FAQs and an About Us page? Skip basic and generic and write copy that will actually help you grow your church. 1. Know The Difference Between Copy And Content Often times, you’ll hear the words “copy” and “content” used interchangeably. While most of the tips here apply …

Why You Need To Include Media On Your Church Website

Does your church website seem rather bland? Is it all work and no play, at least no play button that is? If your church rarely uses images and videos on your site, you could be driving visitors away. No matter how engaging the textual content might be, you need visual media on your church website. Sound ridiculous? Think about how you engage with content online. You’re more likely to watch a quick video than consume a long-form blog post with no images. Keeps Members Caught Up One of the most important reasons to include media on your church website is …

Who Visits Your Church Website?

The answer might seem incredibly obvious, but stop and think about it carefully for a just a moment. Who really does visit your church website? If you’re not seeing much engagement, online donations or an increase in members, your site might not be attracting the right audience. The key is to build your site’s content so it attracts visitors who are a good match for your church. Don’t worry if you’re not reaching the right people just yet. With a few tweaks and a little research, you’ll help the right people find your church’s website. Identify Your Target Audience The …

Ad Grants For Churches – What You Need To Know

The first thing you think of when it comes to using ads for your church is the cost. That’s not surprising, but what if there was a free way to boost your church marketing? Google ad grants for churches and other nonprofits are designed to help you benefit from the power of Google without hurting church finances. Before you apply, it’s important to know how the grants work and whether they’re the right choice for your church. The Basics Of Ad Grants For Churches Google provides churches and other nonprofits with $10,000 worth of AdWords advertising every month. Of course, …

The Benefits Of Reallocating Church Resources

One of the most difficult areas for a church is how to best handle their various resources. Which areas are most important? It’s important from time to time to consider reallocating church resources if your church isn’t meeting the goals that have been set. A simple change in focus could be the growth opportunity you’ve been praying for. The key is learning which areas might need a little extra love, care and of course, funding. Choosing Your Areas While this obviously varies based on your church and your unique goals, you have to choose which areas are the most important …

This Is How To Use Your Church Website To Connect

Your church website is a great place for listing events, your hours and your location, but it could be used for so much more. Use your church website to connect to your members, others in your community and even people worldwide. Even those who may live 300 miles away might still think of your church as home, at least digitally. The key is learning how to use your site as more than a calendar of events. While you might need volunteers to help, keeping an active site is crucial to connecting and engaging in a digital world. Share Before, During …

9 Tips For Improving Your Church Website

Does it seem like your church website is a digital trampoline where visitors come and immediately bounce away? Maybe it’s just eerily quiet and no one’s finding your site. No matter what the problem, improving your church website means more visitors, long visits and even growth in the physical church. Despite some of these tips seeming simple, they’re powerful and highly effective at transforming your church’s website. 1. Add A New Visitors Page Where should new visitors go first? A lively church website is filled with information and resources and it can be a bit overwhelming to someone new. If …