13 Signs Your Church Website Isn’t Performing Well

The entire point of your church’s website is to reach more people, but you can’t do that if your church website isn’t performing well. Far too often, churches, and any nonprofit or business, throw up a website and never monitor it to see how much traffic and engagement it’s garnering. The best way to ensure your church’s site is making a difference is to monitor the performance and watch out for any red flags. Little tweaks make a major difference in how many visitors you get and how many come back. 1. Traffic Declining A sudden decline in traffic is …

How to Create the Perfect Church Giving Page

One major aspect of any great church website is a church Giving page. Notice how we haven’t really talked much about giving on other church pages? This is because you never want your church to sound greedy. By dedicating a page to giving, you make it clear that you’d love visitors to donate, but it’s not a requirement for using your church’s site. While it’s a good idea to link to the page from other pages, you want your Giving page to be the go-to for any online tithing. Creating a welcoming page makes visitors far more likely to give. …

How to Create the Perfect Church Sermons Page

One of the best ways to see if a church is right for you is to check out the latest sermons. This is why it’s important to create the perfect church Sermons page. By having a dedicated page, it’s easy for your site’s visitors to find exactly what they’re looking for. While you do have quite a bit of leeway with how you set up and organize your sermons, there are a few things to keep in mind to make it more engaging for your visitors. Ensure It Loads Quickly Your Sermons page can often be your most sluggish page, …

How to Create the Perfect Church About Us Page

After a quick introduction to your church on your home page, the next page most visitors check out is your church About Us page. This is your place to start building a deeper relationship with your site’s visitors. From images to personal stories, your About Us page can have as little or as much detail as you want to tell visitors who you really are as a church. Creating the perfect page isn’t all that difficult. It’s just a matter of being personal and real, just like you would if you met a new church visitor face-to-face for the first …

How to Create the Perfect Church Home Page

Your church home page is arguably the most important page on your entire website. Think of it as the equivalent of saying “hello” to someone and shaking their hand for the first time. If that introduction doesn’t make a great first impression, visitors to your site may not stick around to see anything else. Creating the perfect church home page takes a little planning, but the results are well worth it when you see more visitors not only coming to your site, but staying on your site. 1. Describe Your Church In A Single Headline Have you ever noticed how …

Top 6 Pages Every Church Website Should Have

Websites are made up of different pages to help guide the visitor in learning more about the site’s purpose. When it comes to churches, there are six church website pages that are a must. No matter what else you do, you’ll need at least these base pages. Even if you just want a very simple site, your visitors will expect to see at least six pages. These help to give them the information they need to decide whether to interact with your church or not. 1. Home A home page is probably the most obvious on this list. After all, …

16 Ways To Write Fantastic Church Website Copy

Want to know the secret behind some of the top church websites? They all have fantastic church website copy. Yes, their sites are also filled with useful resources, but their website copy is what draws in visitors to begin with and helps search engines rank their sites. Thinking of just uploading some basic FAQs and an About Us page? Skip basic and generic and write copy that will actually help you grow your church. 1. Know The Difference Between Copy And Content Often times, you’ll hear the words “copy” and “content” used interchangeably. While most of the tips here apply …

Why You Need To Include Media On Your Church Website

Does your church website seem rather bland? Is it all work and no play, at least no play button that is? If your church rarely uses images and videos on your site, you could be driving visitors away. No matter how engaging the textual content might be, you need visual media on your church website. Sound ridiculous? Think about how you engage with content online. You’re more likely to watch a quick video than consume a long-form blog post with no images. Keeps Members Caught Up One of the most important reasons to include media on your church website is …

Who Visits Your Church Website?

The answer might seem incredibly obvious, but stop and think about it carefully for a just a moment. Who really does visit your church website? If you’re not seeing much engagement, online donations or an increase in members, your site might not be attracting the right audience. The key is to build your site’s content so it attracts visitors who are a good match for your church. Don’t worry if you’re not reaching the right people just yet. With a few tweaks and a little research, you’ll help the right people find your church’s website. Identify Your Target Audience The …

Ad Grants For Churches – What You Need To Know

The first thing you think of when it comes to using ads for your church is the cost. That’s not surprising, but what if there was a free way to boost your church marketing? Google ad grants for churches and other nonprofits are designed to help you benefit from the power of Google without hurting church finances. Before you apply, it’s important to know how the grants work and whether they’re the right choice for your church. The Basics Of Ad Grants For Churches Google provides churches and other nonprofits with $10,000 worth of AdWords advertising every month. Of course, …