Your Church Needs a Social Media Manager (And the Intern Doesn't Count)
Most churches hand social media to whoever has free time — an intern, a volunteer, the pastor's kid.
Most churches hand social media to whoever has free time — an intern, a volunteer, the pastor's kid.
Most churches have a social media account. Very few have a strategy.
Every software company is slapping 'AI' on their product right now — but the letters A and I don't make a tool valuable to a pastor.
Every year brings a new social media trend churches are told they have to be doing.
Gen Z attenders show up more often than any other generation — yet most churches are still chasing them with tactics that quietly push them away.
Two-thirds of pastors now use AI for sermon prep. A third of practicing Christians say they trust AI's spiritual advice as much as they trust their pastor's.
Seven fresh church-data points for 2026 — and most of them flip what pastors assume about who's actually in the pews and how they find you.
Most of what churches do online in 2026 is busy work dressed up as ministry.
Pastor burnout has hit a level the church has never seen. The conversation has been about workload for years — the new data points somewhere darker.
A third of practicing Christians say they trust spiritual advice from AI as much as advice from their pastor. Read that again.
Most churches are stretched across five platforms and doing none of them well.
Most church websites are built for members, not visitors.